Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
Last viral post, I’ll do I, I swear. But crikey, what a year we’ve had – and what better way to sum it up than with my top 10 viral videos of 2012. This is not a definitive list and is simply based on what I’ve seen on the web in my own browsing experience […]… Read Article
It’s been a while since I’ve seen a company fall from public favour as quickly as Instagram recently have done. After being purchased by Facebook for a cool $1bn in September, it enjoyed a growth in traffic and success… then in December; it cut ties with Twitter as it wanted “its users to view their […]… Read Article
Before anyone gets their hopes up – I’m not going to be giving the definitive answer on either, as both links warrant their own merits and focusing purely on one would be naïve. Anyway, now that’s out of the way, let’s crack on with the pro’s, con’s and quirks of each. When I first started […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article
Once again, I find myself talking about YouTube, and with good cause – it’s perhaps one of the biggest forms of social media outside of Facebook and Twitter and holds so many video gems that you can’t ignore it. And with it being owned by Google, there’s definitive power within. However, predicting what’s going to […]… Read Article
As a former link builder, I feel I’m okay to proclaim that traditional link building strategies are an aged tactic within SEO that no longer commands the power it once held. But why is this? Again, we come back to the two words that have haunted my dreams since 2006… social media. But more specifically, […]… Read Article
Firstly, huge congratulations go to Barack Obama for a second win in the US Election, made this blog writer feel a sense of happiness about our American brethren… However, how did Obama get there? With a super-storm disrupting the campaign trail and a large amount of public appearances from both parties, what was the tipping […]… Read Article
When I went to see Sinister, I wasn’t entirely sure what to expect – the marketing seems to have been relatively tame and the actual plot was fairly unclear. Granted, I’d actively avoided finding out about it, however most marketing campaigns force you to find something about it. That being said, I’d seen the trailer, […]… Read Article