Posted on by & filed under Advertising and Marketing, Blog, e-commerce, Internet, Publishing, Search, Searches, Technology, Tracking.

In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and otbrowsing historyher bodies in order to determine a range of content which we are presented with – particularly advertisements… Read more »

Posted on by & filed under Uncategorised.

Google is great, isn’t it? It’s got everything that we need to know at the click of a mouse, whether we need to know about a moment in history or we need to know how long it will take to get from one place to another – Google has got it all. While we use… Read more »

Posted on by & filed under Uncategorised.

If you’re the sort of person who spends their time eagerly anticipating updates to Google algorithms, get ready to explode – because the internet giant is reportedly preparing to unleash the latest refresh of its Penguin algorithm. Search Engine Land reported last week that Google’s webmaster trends analyst and search quality engineer, Gary Illyes, told… Read more »

Posted on by & filed under Blog, Google, Internet, Search.

A prolific name within the online realms, Google is renowned for being the world’s largest search engine – constantly releasing new innovative features in a bid to remain at the top of its game. However, with the tech giant enjoying a significant share of the digital market, this leaves little room for Google’s rivals to… Read more »

Posted on by & filed under Blog.

Facebook-owned Instagram announced earlier this year that it was to start rolling out sponsored ads in the UK – having successfully done so in the US last year. Since then, reactions from the app’s users have been mixed, with some excited about the new development, while others expressed annoyance that their feed would be cluttered… Read more »

Posted on by & filed under Advertising and Marketing, Copywriting, Google, Internet, Publishing, Technology.

Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »

Posted on by & filed under Blog, Company News, SEO, Social Media.

Lakestar McCann, with offices in Manchester and London, is pleased to unveil the latest design of its website – revamped to deliver an improved responsive experience and an increased offering of even more innovative solutions. Launched on 23rd September, our new website now provides users with an enhanced experience along with the latest SEO updates… Read more »

Posted on by & filed under Blog.

If you haven’t already, it’s time to change your passwords. It’s mentioned all the time and it’s recommended that we change our passwords regularly to avoid our accounts being hacked but now it’s time to listen. In this particular case it was Google that issued the warning after some clever hackers exposed five million Gmail… Read more »

Posted on by & filed under Blog.

Earlier this week, the UK’s new press regulatory body – the Independent Press Standards Organisation (Ipso) – was officially launched. Set up to replace the much-maligned Press Complaints Commission (PCC) in the wake of the myriad phone-hacking revelations and the subsequent Leveson inquiry, Ipso is effectively another attempt by the press to demonstrate that it… Read more »

Posted on by & filed under Blog, Google, Internet, Search, SEO.

Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to… Read more »