Posted on by & filed under Events, Internet, Mobile, Retail, Search, SEO, Social Media, Technology.

When we heard that the Technology For Marketing & Advertising event was taking place in London this week, we immediately cleared our schedule (well, we freed up our Wednesday afternoon duties at least) for this golden opportunity.    Packed with an impressive exhibitors list and education programme featuring some of technology’s leading brands, TFMA offers the… Read more »

Posted on by & filed under Advertising and Marketing, Copywriting.

It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »

Posted on by & filed under Internet, Social Media.

While February’s Friday 13th 2015 may have been an unlucky day for some, fortunately an entire flight of 180 passengers were in for a lucky surprise after British airline,, treated them to various random acts of kindness. From Monday 9th to Sunday 15th February 2015, the Random Acts of Kindness Foundation celebrated Random Acts… Read more »

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  Digital marketing is such a diverse industry, each day is different and there are so many roles to fill, here at Lakestar we’ve got so many talented people from different departments and we want to show you what they do, so without further ado, meet Michelle Lowe, Client Director. Michelle has been at Lakestar… Read more »

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The long-standing tradition of the Super Bowl has seen friends and family come together over this monumental event – celebrating two major teams battling it out for the esteemed winning title. But in recent years, another war has been waging – in the world of social media. With millions all over the world watching one… Read more »

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It seems Google is rarely out of the headlines, and the company’s recent work on a spate of new technologies has attracted no shortage of comment. Unfortunately for the internet giant, not all of that coverage has been particularly glowing – in fact, the widespread derision meted out to its Google Glass device (and its… Read more »

Posted on by & filed under Advertising and Marketing, News.

Creative employment is at an all time high in the UK.  The Creative Industries now account for 1 in 12 jobs; a growth of 2.6% since 2011, 1% higher than the economy as a whole. And 2015 looks set to be another successful year.  So career prospects are finally on the up! This, and a… Read more »

Posted on by & filed under Advertising and Marketing, News.

There was brilliant news for the Creative Industries last week, as figures released by the Department of Culture, Media & Sports show the sector was worth a record breaking £76.9 billion to the UK economy in 2013.  The sector’s accelerated growth is an exciting prospect; in part one of this post we’ll take a look… Read more »

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In case you didn’t know, today (January 15th) is Get to Know Your Customer Day. No doubt we’ve all had our fair share of experiences of bad customer service, which only serves to make us more appreciative of genuinely good service. Here at Lakestar McCann, we take a very keen interest in building up strong… Read more »