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Last night was a first for the Offsite Optimisation team. We went bowling! Not just any kind of bowling, but #Mancdigibowl’ing. Although we didn’t win (I’ll break it to you early) we did have a great time. Manual Link Building and Melbourne server hosting, along with the help of Don’t Panic Projects, had organised a… Read Article
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| | BLOGGoogle has unveiled its new Enhanced Campaigns format for Adwords, which is set to revolutionise the way accounts are managed, to a mixed reaction from the search advertising community… Read Article -
| | BLOGWord on the (New York) street is that Manchester’s secret digital project, dubbed ‘Project Digital’ or ‘Tomorrow’ will kick start in earnest within weeks. It’s still no clearer who the main firm behind the consortium is, but many commentators have pointed to Apple. The technology, which is understood to have suffered numerous technical setbacks… Read Article
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| | BLOGThere’s been a lot of speculation over when Google will be taking its new-look Product Listing Ads live in the UK, well, it’s started already – as can be seen from the screen grab below taken yesterday. Now that the biggest landmark dates are approaching, we thought it would be useful to give you the… Read Article
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| | BLOGAnyone and everyone with access to a computer nowadays is likely to be familiar with the term ‘blogging’. In fact, many of us even have our own blog or contribute to an existing blog, and those who don’t write themselves happily spend hours reading, liking, commenting on and sharing other blogs. If you ask those… Read Article
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| | BLOGYes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing. 5. I know… Read Article -
| | BLOGUgh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag… Read Article -
| | BLOGLast viral post, I’ll do I, I swear. But crikey, what a year we’ve had – and what better way to sum it up than with my top 10 viral videos of 2012. This is not a definitive list and is simply based on what I’ve seen on the web in my own browsing experience… Read Article -
| | BLOG2012 has been another big year for Search. We’ve seen Google going vocal, along with the 2 dreaded, but necessary updates (we all know what they are), and last year’s “freshness update” really did start to show its effects this year. So here we go – a quick list of the biggest SEO news of… Read Article -
| | BLOGLike many other industries, we SEOs use some powerful (and some basic tools) to help us do our jobs. At Lakestar we use countless different tools and are constantly trying out new ones. Here’s a few of our favourites for link building: First up is MajesticSEO. Supposedly the “Largest link intelligence database on the… Read Article