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The UK is set to become the first country where digital media account for half of all expenditure on advertising, according to a recent study from market researcher eMarketer. Published last week, eMarketer’s report estimates that UK firms will spend fractionally more than £16.2bn on spreading the word to consumers – via print media, broadcast… Read more »

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After a protracted debate, Google has finally confirmed that it is to introduce tighter quality control checks for Android apps. The tech giant’s light-touch attitude to Android apps has earned it much criticism in recent years, and now it seems that the critics in the blogosphere and the media have finally forced some meaningful concessions…. Read more »

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After months of eager anticipation and increasingly feverish media speculation, Apple has finally unveiled its long-awaited Watch in a typically glitzy transatlantic event staged in both San Francisco and Berlin. Apple’s fan base might be renowned for its enthusiasm, but even the most dedicated Apple-head might have a hard time scraping together the cash to… Read more »

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Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

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Social media – everyone uses it and we love it, it’s like a diary for everyone to post their wonderful (or so they make out) lives on or their rants and rages, isn’t it? But sometimes, social media can go wrong… take 47 King Street West for example, after this Manchester-based restaurant recently demonstrated how… Read more »

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When we heard that the Technology For Marketing & Advertising event was taking place in London this week, we immediately cleared our schedule (well, we freed up our Wednesday afternoon duties at least) for this golden opportunity.    Packed with an impressive exhibitors list and education programme featuring some of technology’s leading brands, TFMA offers the… Read more »

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It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »

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While February’s Friday 13th 2015 may have been an unlucky day for some, fortunately an entire flight of 180 passengers were in for a lucky surprise after British airline,, treated them to various random acts of kindness. From Monday 9th to Sunday 15th February 2015, the Random Acts of Kindness Foundation celebrated Random Acts… Read more »

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  Digital marketing is such a diverse industry, each day is different and there are so many roles to fill, here at Lakestar we’ve got so many talented people from different departments and we want to show you what they do, so without further ado, meet Michelle Lowe, Client Director. Michelle has been at Lakestar… Read more »