In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of […]… Read Article
Now that 10-6 are out of the way, let’s move onto the true marketing catastrophes. These upcoming viral marketing disasters didn’t just fail – they completely missed the mark, overlooked the real demographic and/or damaged the overall brand. Bear in mind, these were taken on by serious marketing companies and expected to drive traffic, sales and results. […]… Read Article
Both are integral to a sustained off-site SEO campaign but which is the most powerful, useful and effective? Before I go any further, I should state that I understand authority and social sharing can go hand in hand, but generally you’ll find shareable content mainly involves pictures or amusing lists, whilst authority is relevant and […]… Read Article
One of the things that I love about the digital world is how big things can hinge on little details. The power of search to direct the world’s attention can magnify the seemingly insignificant to major importance, and nowhere is this clearer than the extent that entire companies fortunes can now rise and fall based […]… Read Article
Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is […]… Read Article
Online fashion retailer Missguided has launched its own iPhone app in a bid to expand its online retail offering. The business, which specialises in “catwalk looks and celebrity inspired women’s fashion”, hopes to use the application to strengthen ties with customers by providing access to its online catalogue as well as fashion industry news for shoppers […]… Read Article
All businesses should be considering the role social media can play within their company. Twitter has become a significant part of the jigsaw and is now considered to be a valuable tool for online marketing specialists and digital agencies. According to rumours in a report by Last Click News, the micro messaging site could be […]… Read Article
Spanish fashion retailer Inditex has announced it will start online sales later this year. The company, which owns brands including Zara and Massimo Dutti, is due to open an online store on September 2 covering the United Kingdom, France, Germany, Italy, Portugal and Spain. Inditex currently has more than 4,700 stores in 77 countries. In […]… Read Article
The majority of businesses in the UK are set to up their digital marketing spend next year according to new research. Data compiled by Econsultancy from a survey of 500 client-side digital marketers and agencies reveals 52 per cent of companies plan to increase their paid search (PPC) budgets next year, up from 45 per […]… Read Article
Global energy firm BP is using Google AdWords in an effort to help stem the tide of bad publicity that has washed up on its shore following the oil leak in the Gulf of Mexico. According to news agency AFP, the company has already spent $1.25bn on containing the spill, which occurred following an explosion […]… Read Article