Interning at Lakestar McCann: Amelia Thomas talks films, self-confidence and going back to university

Posted by & filed under Blog, Lakestar McCann News, PPC.

Amelia has been interning full-time at Lakestar McCann for just over a year now, she’s on a placement year at university and is looking forward to seeing what the fast-paced, exciting world of digital marketing has to offer her. Before Amelia heads back to uni for her final year (she can’t wait for the cap… Read more »

Interning at Lakestar McCann: reports, cake and new skills

Posted by & filed under Blog, Company News, PPC, SEO.

  Daniel Hand is on a placement year at Manchester Metropolitan University studying Marketing Management – but for the last 14 months he’s been interning as a data analyst at Lakestar McCann. Before Dan leaves to embark on his final year at university, we wanted to catch up with him to see how he’s found… Read more »

Facebook for business: your questions answered

Posted by & filed under Blog, Facebook, Social Media.

Remember when Facebook was used solely for keeping in contact with friends and family across the world? When Mark Zuckerberg created ‘Thefacebook’ in 2004 (yes, that was its original name) we’re sure he didn’t expect it to be the phenomenon it is today. With 1.44 billion monthly active users and 936 million daily active users… Read more »

Half a year in hashtags: how to get your business trending

Posted by & filed under Blog, Social Media, Twitter.

Since Twitter launched back in July 2006 it’s grown to be one of the most popular social media sites with 302 million active users and 500 million tweets sent every day. With people from all age groups, business owners, experts and celebrities all frequently using the site, it’s a great way to contact people, find… Read more »

SAScon Day 2: Our key takeaways

Posted by & filed under Advertising and Marketing, Blog, Events, General news, Online, PPC, Search, SEO, Social Media.

Day one at SAScon was interesting and insightful and day two was the same. We went to talks from some of the most knowledgeable people in the industry and took away a large amount of information to share with you all. And as a bonus to all the information we absorbed, we also got some… Read more »

SAScon Day 1: The key lessons we learned

Posted by & filed under Advertising and Marketing, Blog, Events, General news, PPC, Search, Social Media.

This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

Digital Shoreditch 2015: Celebrating Outstanding Creativity

Posted by & filed under Advertising and Marketing, Copywriting, Internet, News, Publishing, Social Media, Twitter, YouTube.

A Blues soundtrack plays in a purple-lit room, while a cat wearing a moustache takes up residence in the screen in front of me – which can only mean one thing: it’s Digital Shoreditch. Men and women circulate Shoreditch Town Hall with their heads down, engrossed in their phones as they seek out the next… Read more »

Lakestar McCann’s Top Five Friday Night Haunts

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It’s Friday; work’s out for the next two days so let’s kick start the weekend in the best way possible – by getting social in our favourite bars. We’re taking you on a whistle-stop tour of Manchester’s best bars. Sound good? Here’s where you’ll find us on a Friday night… 1. Wave Bar – Portland… Read more »

4 Things the Election has Taught Us About Digital Marketing

Posted by & filed under Advertising and Marketing, Blog, General news.

So now that the election is over (with the Conservatives winning the majority of seats) we’ve taken a look back at the campaign techniques the parties used to gain as much exposure and as many votes as possible – it seems they did their marketing research too. Gone are the days when putting up posters… Read more »

Google’s New Mobile Algorithm – One Week On

Posted by & filed under Blog, Google, SEO.

As more and more people rely on their phones for online pursuits, it was inevitable that Google would soon release an updated algorithm that would be mobile focused. Cue ‘Mobilegeddon’. Or maybe not – because the new mobile algorithm hasn’t yet been as revolutionary as everyone first predicted. That could be due to a number… Read more »