Sacked because of a Snapchat? The truth about online privacy

Posted by & filed under Internet, News, Photo Sharing, Security, Social Media, Social Networks, Social News, Technology, Tracking.

You’ve probably seen the headlines about Rory Cullinan recently. The RBS chairman – one of the highest earning bankers in the UK – is leaving his position just weeks after Snapchats his daughter posted on Instagram were published in The Sun newspaper. With the premise of the image sharing app being that the sender’s pictures… Read more »

The top 4 April Fools’ Day pranks in digital marketing

Posted by & filed under Google, Internet.

Remember that time Google introduced Gmail Paper? How about when the BBC reported that Big Ben (sorry – Elizabeth Tower) was to have its clock hands removed and be replaced with a digital screen? If you believed either of these claims, then congratulations/commiserations – you just fell victim to April Fools’ Day. And this year… Read more »

The Best of International Women’s Day

Posted by & filed under Events, General news, General News, Google, Google News, Internet, News, Social Media, Social Media News, Twitter, YouTube.

Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

What not to do on social media when job hunting

Posted by & filed under Uncategorised.

Social media – everyone uses it and we love it, it’s like a diary for everyone to post their wonderful (or so they make out) lives on or their rants and rages, isn’t it? But sometimes, social media can go wrong… take 47 King Street West for example, after this Manchester-based restaurant recently demonstrated how… Read more »

The Importance of Storytelling: 3 Steps to Successful Content Marketing.

Posted by & filed under Advertising and Marketing, Copywriting.

It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »

Interview with Michelle Lowe, Client Director

Posted by & filed under Blog.

  Digital marketing is such a diverse industry, each day is different and there are so many roles to fill, here at Lakestar we’ve got so many talented people from different departments and we want to show you what they do, so without further ado, meet Michelle Lowe, Client Director. Michelle has been at Lakestar… Read more »

Facebook regarded as more trustworthy source than two of the UK’s biggest selling tabloids

Posted by & filed under Blog.

  It may come as a surprise to you (or it may not, it depends on your view on the matter) but Facebook has ranked higher than UK tabloids for being a biased or impartial and trustworthy news source. While it wasn’t exactly top of the charts, it’s still odd to see that social media… Read more »

The Best Ways To Generate Traffic Without Google

Posted by & filed under Advertising and Marketing, Blog, Copywriting, e-mail, Online Media Planning, Search, Searches, Social Media, Social News, YouTube.

In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

Online Shopping And Consumer Rights: How New Rules Affect Our Clients

Posted by & filed under Internet.

As more and more people take their shopping activities online, it’s no surprise that with such a vast amount of customers and retailers operating on a digital platform, regulations need to be set to ensure a fair and safe environment – both for shoppers as well as merchants. That’s why the recent announcement of the… Read more »