Sussing out SAScon: Day 1 Of The Search, Analytics and Social Media Conference

Posted by & filed under Blog, Copywriting, Display Advertising, Events, Google, Internet, Lakestar McCann News, Mobile, PPC, Search, SEO, Social Media, Technology.

Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s… Read more »

Research shows how retailers amplify their messages via social media

Posted by & filed under e-commerce, Retail, Social Media.

Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »

Twitter aiming to build on Olympic platform

Posted by & filed under e-commerce, General news, Social Media, Twitter.

Twitter has signalled its intention to become a mainstream brand in the UK, by appointing the PR company run by the renowned Maurice and Charles Saatchi. The move comes just as the microblogging platform is gearing up to handle a surge in interest tied in with the Olympic Games. M&C Saatchi has been given a… Read more »

Microsoft admits breaching EU rules on browser choice

Posted by & filed under General news, Search.

Software giant Microsoft has admitted that it broke a European Union ruling by failing to offer users of its Windows 7 operating system a choice of web browsers. It owned up to the breach yesterday in a statement, in which it said: “We have fallen short in our responsibility to do this”, and added: “We… Read more »

BBC research questions value of Facebook likes and clicks

Posted by & filed under e-commerce, Search, Social Media.

Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »

How much of what you read on SEO blogs is scaremongering?

Posted by & filed under Google, Search, SEO, Viral.

Any readers of the blog might have noticed a definitive shift in the direction of this blog towards viral and shareable content – this is not because I’ve lost the plot and just enjoy looking at cat pictures (though I really do), it’s simply because of the oversaturation of SEO blogs that seem to bleat… Read more »

Facebook links with NBC for Olympics coverage

Posted by & filed under General news, Social Media.

Facebook is to team up with American broadcaster NBC to present up-to-date information and results from the London Olympics. And exclusive content is to be made available to anyone who 'likes' the specially-created NBC Olympics Facebook page. This will include images available to be shared, polls, and a range of Olympics trivia, according to Imediamonkey.com…. Read more »

Amazon named UK’s top consumer brand

Posted by & filed under e-commerce, General news, Retail.

Amazon has toppled the likes of Marks and Spencer and the BBC to be named the UK's favourite brand. A poll by YouGov asking people about the companies they most trusted and used returned 850 different brands, and the online retailer beat Google to top spot, with the BBC pushed into third place. Retailgazette.co.uk believes… Read more »

Wikipedia blackout draws attention to Putin’s plans for net controls

Posted by & filed under General news, Search, Social Media.

Russia's Wikipedia website was shut down yesterday in a one-day protest against what it claimed were President Vladimir Putin's plans to censor online content. A new Information law was due to be discussed by the Russian parliament today (Wednesday). Reuters news agency reported that supporters of the new law claimed it was needed to safeguard… Read more »