Microsoft may pay $1bn for Yammer

Posted by & filed under Social Media.

It has been reported that Microsoft could be about to shell out $1bn to acquire Yammer, a social network for businesses. The idea of the website is to offer secure and private social networks that can be used internally by firms' employees, allowing them to communicate more freely and easily in the hope of increasing… Read more »

Music social network Ping to be axed

Posted by & filed under Apple, Social Media.

Apple has announced that plans are in place to close down its music social network, Ping, later this year.    Ping has been running for two years now, but user response to the network hasn't met expectations. Despite the fact that it has received backing from Lady Gaga and Coldplay frontmen Chris Martin and it… Read more »

Lakestar Media acquired by McCann Worldgroup

Posted by & filed under Lakestar McCann News, Other News, Technology.

It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »

Quis iudices ipsos iudex? – Can you trust that five star review?

Posted by & filed under Advertising and Marketing.

One of the things that I love about the digital world is how big things can hinge on little details. The power of search to direct the world’s attention can magnify the seemingly insignificant to major importance, and nowhere is this clearer than the extent that entire companies fortunes can now rise and fall based… Read more »

Google changes US shopping site to all-paid for model

Posted by & filed under Google, PPC, Retail, Search.

Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it… Read more »

Bad Infographics – how they happen and how you can avoid making them

Posted by & filed under Viral Marketing.

Infographics were meant to the next best thing in link-building, we all saw the awesome graphics, we all admired the clever use of facts and figures, and most of all we coveted the traffic they generated. But then people started trying to crank them out at a rate of 5 an hour, and things started… Read more »

Facebook and Twitter face off for UK small business advertisers

Posted by & filed under Display Advertising, e-commerce, Social Media, Twitter.

Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »

Lakestar Media’s top SEO tips for bloggers

Posted by & filed under SEO.

Whilst many bloggers may well have heard of SEO, understand its importance, and know quite a bit about the basic principles that determine how well they will do in search, it’s unlikely that they will have the budget to outsource their SEO, and there are surprisingly few resources are written specifically about blogging SEO. I’m… Read more »

Businesses failing to bridge social media gulf with staff

Posted by & filed under General news, Social Media, Twitter.

British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

Posted by & filed under Social Media, Technology, Twitter.

Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »