The Best Ways To Generate Traffic Without Google

Posted by & filed under Advertising and Marketing, Blog, Copywriting, e-mail, Online Media Planning, Search, Searches, Social Media, Social News, YouTube.

In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

Quixey: The New Way To Search For Apps, And How It Plans To Reach For The Sky

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  Apps promise to have an answer to just about every need you could conceivably have from the internet. Best of all, you can carry them around with you everywhere you go, and just call them up with a tap or a swipe on the screen of any compatible mobile device. But the very fact… Read more »

Research shows how retailers amplify their messages via social media

Posted by & filed under e-commerce, Retail, Social Media.

Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »

Twitter aiming to build on Olympic platform

Posted by & filed under e-commerce, General news, Social Media, Twitter.

Twitter has signalled its intention to become a mainstream brand in the UK, by appointing the PR company run by the renowned Maurice and Charles Saatchi. The move comes just as the microblogging platform is gearing up to handle a surge in interest tied in with the Olympic Games. M&C Saatchi has been given a… Read more »

BBC research questions value of Facebook likes and clicks

Posted by & filed under e-commerce, Search, Social Media.

Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »

Facebook links with NBC for Olympics coverage

Posted by & filed under General news, Social Media.

Facebook is to team up with American broadcaster NBC to present up-to-date information and results from the London Olympics. And exclusive content is to be made available to anyone who 'likes' the specially-created NBC Olympics Facebook page. This will include images available to be shared, polls, and a range of Olympics trivia, according to Imediamonkey.com…. Read more »

Wikipedia blackout draws attention to Putin’s plans for net controls

Posted by & filed under General news, Search, Social Media.

Russia's Wikipedia website was shut down yesterday in a one-day protest against what it claimed were President Vladimir Putin's plans to censor online content. A new Information law was due to be discussed by the Russian parliament today (Wednesday). Reuters news agency reported that supporters of the new law claimed it was needed to safeguard… Read more »

Complainant in EU Google anti-trust case warns of ‘vampire effect’ of search giant’s dominance

Posted by & filed under Display Advertising, e-commerce, General news, Google, PPC, Retail, Search.

The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read more »

Twitter steps up its search capabilities

Posted by & filed under Google, Search, Social Media, Twitter.

A predictive 'auto-complete' function, similar to that used by Google's search engine, is among a raft of changes which Twitter has announced to its search facility. This was just one of a series of changes which the microblogging site has introduced. Others include letting users search only tweets posted by people they follow, and search… Read more »