How much of what you read on SEO blogs is scaremongering?

Posted by & filed under Google, Search, SEO, Viral.

Any readers of the blog might have noticed a definitive shift in the direction of this blog towards viral and shareable content – this is not because I’ve lost the plot and just enjoy looking at cat pictures (though I really do), it’s simply because of the oversaturation of SEO blogs that seem to bleat… Read more »

25 Websites You Don’t Need To Know About But Should Anyway

Posted by & filed under Internet, Online, Social Media, Viral Marketing.

The internet is a veritable garden of assorted sites – a happy mixture of invention, information and possibility. Everyone will have had a different browsing experience and whilst mainstays such as Google, Youtube and Facebook will be at the forefront of the general users visits, there are some real gems out there that deserve your… Read more »

This was going to be a post on SEO, but then I looked at cat pictures…

Posted by & filed under Document Sharing, Photo Sharing, Social Media, Social Networks, Viral, YouTube.

I swear, everything on the internet eventually leads to cats. A productive day at work can instantly be sidetracked by the hilarity of cats. Any cat can achieve viral status on the internet and no one would be angry or sick of it – but why? If you’re a habitual internet user, like myself, you’re… Read more »

Lakestar Media have moved!

Posted by & filed under Lakestar McCann News, Other News.

Just under 2 years ago, Lakestar Media made the move from Manchester city centre to Old Trafford, and now, we’re back! We’ve now taken up residence on the 18th floor of City Tower in Piccadilly Plaza and we couldn’t be happier. With ample space for expansion, a more functional working environment, ideal meeting rooms, an… Read more »

The Top 10 Relics of the Internet

Posted by & filed under Internet, Online, Social Media, Technology.

The internet, as we know it, is a relatively old creature now – we all know that a primitive version existed way back in the 1950s with point-to-point communication, but it wasn’t until the mid-1990s that it gained a commercial and public significance. And in these tumultuous two decades, we’ve had the highs and the… Read more »

Lakestar Media acquired by McCann Worldgroup

Posted by & filed under Lakestar McCann News, Other News, Technology.

It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »

The Top 10 Twitter Gaffes

Posted by & filed under Social Media, Technology, Twitter.

Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Google face antitrust ultimatum from European Commission over search manipulation concerns

Posted by & filed under Google, Google AdWords, Internet, Other News, Search, SEO, Technology.

Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read more »

The Google Knowledge Graph – revolutionising search or bombarding users with unnecessary information?

Posted by & filed under Google, Internet, Search, SEO, Technology, Viral.

Google search works pretty well, right? We can all agree on that. When researching a particular topic, we might instinctively head to a well-known news source or online encyclopaedia, such as Wikipedia – a couple of clicks and you have a wealth of information. Well, now Google is aiming to change all that and present… Read more »

Creating the best link bait on the internet #Bieber RT @LadyGaga Never be afraid to dream

Posted by & filed under Document Sharing, Internet, Online, SEO, Social Media, Viral.

Link bait is the holy grail of content – the quickest way to gain links organically and legitimately, and ultimately provide a long-term linkable asset that nigh outweighs any other method. Link bait can be anything from an article to a picture, video, podcast, presentation, mp3 – as long as it’s unique and fresh content… Read more »