British Google users appear to be nonplussed about the US company's new privacy rules which are due to come into force tomorrow.
Google says the new approach of having a single privacy document is an attempt to make things simpler, and insists it is “trying to be upfront about it”. However, some privacy campaigners say the changes are illegal.
But despite press coverage, emails sent out to users and prompts on the company's homepage, it seems British Googlers aren't that interested. A survey conducted by research firm YouGov found that so far only 12 per cent of people had reviewed the document.
Nick Pickles, director of Big Brother Watch, said the implementation of the new policy should be suspended and an investigation mounted by Britain's information commissioner.
He said: “The impact of Google’s new policy cannot be understated, but the public are in the dark about what the changes actually mean.”