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British Google users appear to be nonplussed about the US company's new privacy rules which are due to come into force tomorrow.

According to a report by the Daily Telegraph newspaper, only one in ten UK users have actually read Google's new privacy policy, which will replace scores of current documents relating to the company's various products such as YouTube and Gmail.

Google says the new approach of having a single privacy document is an attempt to make things simpler, and insists it is “trying to be upfront about it”. However, some privacy campaigners say the changes are illegal.

But despite press coverage, emails sent out to users and prompts on the company's homepage, it seems British Googlers aren't that interested. A survey conducted by research firm YouGov found that so far only 12 per cent of people had reviewed the document.

Nick Pickles, director of Big Brother Watch, said the implementation of the new policy should be suspended and an investigation mounted by Britain's information commissioner.

He said: “The impact of Google’s new policy cannot be understated, but the public are in the dark about what the changes actually mean.”

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Richard Morris

Richard joined Lakestar McCann as news editor in 2009 and over the past three years has run the company's daily news feed service. Prior to joining the team at Lakestar he worked as a business reporter at Crain's Manchester Business, and spent three years as a general reporter at the North West Evening Mail in Cumbria.

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