SAScon Day 1: The key lessons we learned

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This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

Digital Shoreditch 2015: Celebrating Outstanding Creativity

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A Blues soundtrack plays in a purple-lit room, while a cat wearing a moustache takes up residence in the screen in front of me – which can only mean one thing: it’s Digital Shoreditch. Men and women circulate Shoreditch Town Hall with their heads down, engrossed in their phones as they seek out the next… Read more »

The Importance of Storytelling: 3 Steps to Successful Content Marketing.

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It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »

The Best Ways To Generate Traffic Without Google

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In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

Do the new Google comparison ads sacrifice user experience for commercial gain?

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Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is… Read more »