Ad clarity rather than clicks drives PPC success

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The extent to which people can read and understand an online display ad is more important for driving traffic to the advertiser's website than the actual number of clicks. That's the finding of research coming from America, conducted by comScore, the leading measurer of online behaviour. It found that potential customers' ability to clearly view… Read more »

Digital advertising still growing at expense of traditional media

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Confidence has surged among UK advertising and marketing executives, with more than a quarter believing the sector's financial prospects are improving. The latest Bellwether Report by the Institute of Practitioners in Marketing found there had been a big rise in this proportion, from 10 per cent for the last quarter of 2011, to 26 per… Read more »

Online ad spending to top £100 per British user in 2012

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A leading media agency has forecast that, despite the uncertain state of the British economy, spending on all forms of online advertising will top £100 for every UK adult internet user this year. GroupM, part of worldwide advertising and media group WPP, has produced an in-depth forecast of levels of online advertising spending for 2012… Read more »