Day one at SAScon was interesting and insightful and day two was the same. We went to talks from some of the most knowledgeable people in the industry and took away a large amount of information to share with you all. And as a bonus to all the information we absorbed, we also got some… Read more »
Posts Categorized: General news
SAScon Day 1: The key lessons we learned
This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »
4 Things the Election has Taught Us About Digital Marketing
So now that the election is over (with the Conservatives winning the majority of seats) we’ve taken a look back at the campaign techniques the parties used to gain as much exposure and as many votes as possible – it seems they did their marketing research too. Gone are the days when putting up posters… Read more »
The Best of International Women’s Day
Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »
Botnet KO brings massive drop in spam email
A cyber-threat which generated nearly 20 per cent of the world's spam email has been taken offline, intelligence officers announced yesterday. The Grum botnet was isolated from servers in Russia, the Netherlands and Panama, security experts from Fireeye reported on their website The automated program was found to be the third largest ever created, and… Read more »
Research shows how retailers amplify their messages via social media
Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »
Twitter aiming to build on Olympic platform
Twitter has signalled its intention to become a mainstream brand in the UK, by appointing the PR company run by the renowned Maurice and Charles Saatchi. The move comes just as the microblogging platform is gearing up to handle a surge in interest tied in with the Olympic Games. M&C Saatchi has been given a… Read more »
Microsoft admits breaching EU rules on browser choice
Software giant Microsoft has admitted that it broke a European Union ruling by failing to offer users of its Windows 7 operating system a choice of web browsers. It owned up to the breach yesterday in a statement, in which it said: “We have fallen short in our responsibility to do this”, and added: “We… Read more »
BBC research questions value of Facebook likes and clicks
Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »
Businesses need a standpoint for social media
A strategy for maximising use of the channel and a distinct point of view are essential for businesses which want to earn a following through social media. That was one of the outstanding conclusions reached when leading digital advertising practitioners met at an event to discuss social media trends organised by the Internet Advertising Bureau…. Read more »