SAScon Day 1: The key lessons we learned

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This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

The Best of International Women’s Day

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Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

Botnet KO brings massive drop in spam email

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A cyber-threat which generated nearly 20 per cent of the world's spam email has been taken offline, intelligence officers announced yesterday. The Grum botnet was isolated from servers in Russia, the Netherlands and Panama, security experts from Fireeye reported on their website The automated program was found to be the third largest ever created, and… Read more »

Research shows how retailers amplify their messages via social media

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Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »

BBC research questions value of Facebook likes and clicks

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Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »

Businesses need a standpoint for social media

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A strategy for maximising use of the channel and a distinct point of view are essential for businesses which want to earn a following through social media. That was one of the outstanding conclusions reached when leading digital advertising practitioners met at an event to discuss social media trends organised by the Internet Advertising Bureau…. Read more »