Research shows how retailers amplify their messages via social media

Posted at by & filed under e-commerce, Retail, Social Media.

Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »

BBC research questions value of Facebook likes and clicks

Posted at by & filed under e-commerce, Search, Social Media.

Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »

Businesses need a standpoint for social media

Posted at by & filed under e-commerce, Social Media.

A strategy for maximising use of the channel and a distinct point of view are essential for businesses which want to earn a following through social media. That was one of the outstanding conclusions reached when leading digital advertising practitioners met at an event to discuss social media trends organised by the Internet Advertising Bureau…. Read more »

Amazon named UK’s top consumer brand

Posted at by & filed under e-commerce, General news, Retail.

Amazon has toppled the likes of Marks and Spencer and the BBC to be named the UK's favourite brand. A poll by YouGov asking people about the companies they most trusted and used returned 850 different brands, and the online retailer beat Google to top spot, with the BBC pushed into third place. Retailgazette.co.uk believes… Read more »

Complainant in EU Google anti-trust case warns of ‘vampire effect’ of search giant’s dominance

Posted at by & filed under Display Advertising, e-commerce, General news, Google, PPC, Retail, Search.

The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read more »

SEO search secrets uncovered

Posted at by & filed under e-commerce, Google, Search, SEO.

Search engine optimisation – to some it's the key to unlocking the potential of the internet, while to far more it's probably a closed book. But a Spanish SEO company has just shed some light on this mysterious and changing art of helping people and companies make as much noise as possible on the leading… Read more »

Six in 10 firms will monitor workers’ social media use by 2015

Posted at by & filed under e-commerce, General news, Social Media, Twitter.

As top bosses' concern grows at the possible fallout from unguarded remarks by employees on a company's brand and reputation, a new report suggests that up to 60 per cent of firms will be keeping tabs on all their staff's work-related social media use by 2015. The finding came from technology research firm Gartner, which… Read more »

Firms in dark over co-ordinating their online messages, survey finds

Posted at by & filed under Display Advertising, e-commerce, General news, PPC, SEO, Social Media.

A quarter of British businesses feel their efforts to get their messages across to customers are being hampered by their lack of a clear strategy for communicating with them through digital channels. Only one in three marketing people working in the retail and general business sectors believed they were 'excellent' or 'good' at getting marketing… Read more »