Adwords Upgraded URLs Update: What You Need To Know

Posted at by & filed under Google, Google AdWords, PPC.

Paid Search Alert: the 1st July marked a deadline for all Adwords users to switch over to upgraded URLs. The updated format allows us to: Manage landing page and tracking information separately Make tracking changes at ad group level, campaign level or account wide Carry out these changes quickly and simply Most importantly though, when… Read more »

Google’s New Mobile Algorithm – One Week On

Posted at by & filed under Blog, Google, SEO.

As more and more people rely on their phones for online pursuits, it was inevitable that Google would soon release an updated algorithm that would be mobile focused. Cue ‘Mobilegeddon’. Or maybe not – because the new mobile algorithm hasn’t yet been as revolutionary as everyone first predicted. That could be due to a number… Read more »

EU hits out at Google over ‘anti-competitive’ conduct

Posted at by & filed under Google.

The seemingly interminable row between the European Union and Google has reared its head once more, after the US search giant was yet again accused of monopolistic and anti-competitive conduct. It was revealed last Wednesday that the EU’s competition commissioner Margrethe Vestager had filed a complaint over Google’s promotion of its own shopping links in… Read more »

The top 4 April Fools’ Day pranks in digital marketing

Posted at by & filed under Google, Internet.

Remember that time Google introduced Gmail Paper? How about when the BBC reported that Big Ben (sorry – Elizabeth Tower) was to have its clock hands removed and be replaced with a digital screen? If you believed either of these claims, then congratulations/commiserations – you just fell victim to April Fools’ Day. And this year… Read more »

The Best of International Women’s Day

Posted at by & filed under Events, General news, General News, Google, Google News, Internet, News, Social Media, Social Media News, Twitter, YouTube.

Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

#GoogleDoodle Commemorates 96th Birthday Of Nelson Mandela

Posted at by & filed under Google, Internet, Search.

As one of the biggest names online, it made sense to celebrate one of the biggest names offline – with Google’s latest doodle honouring the 96th birthday of the revolutionary South African president and anti-apartheid icon, Nelson Mandela. Affectionately known as Madiba, this political visionary did more than lead a nation – he stood up… Read more »

Top 7 Animals That The Next Google Update Might Be Named After

Posted at by & filed under Copywriting, Google, Search.

What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »

Sussing out SAScon: Day 1 Of The Search, Analytics and Social Media Conference

Posted at by & filed under Blog, Copywriting, Display Advertising, Events, Google, Internet, Lakestar McCann News, Mobile, PPC, Search, SEO, Social Media, Technology.

Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s… Read more »

Google faces fine over breach of Apple users’ privacy

Posted at by & filed under Apple, General news, Google.

American competition watchdogs could be about to hand out their biggest fine yet to Google, over claims that iPhone and iPad users' privacy was breached when the company overrode device users' requests to reject cookies. The Wall Street Journal claims to have seen documents which show that the US Federal Trade Commission is close to… Read more »