Complainant in EU Google anti-trust case warns of ‘vampire effect’ of search giant’s dominance

Posted at by & filed under Display Advertising, e-commerce, General news, Google, PPC, Retail, Search.

The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read more »

Twitter steps up its search capabilities

Posted at by & filed under Google, Search, Social Media, Twitter.

A predictive 'auto-complete' function, similar to that used by Google's search engine, is among a raft of changes which Twitter has announced to its search facility. This was just one of a series of changes which the microblogging site has introduced. Others include letting users search only tweets posted by people they follow, and search… Read more »

SEO search secrets uncovered

Posted at by & filed under e-commerce, Google, Search, SEO.

Search engine optimisation – to some it's the key to unlocking the potential of the internet, while to far more it's probably a closed book. But a Spanish SEO company has just shed some light on this mysterious and changing art of helping people and companies make as much noise as possible on the leading… Read more »

More changes to come after Google revamps Adwords

Posted at by & filed under Display Advertising, Google, PPC.

The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access

Google changes US shopping site to all-paid for model

Posted at by & filed under Google, PPC, Retail, Search.

Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it… Read more »

Survey names UK’s most socially responsive brands

Posted at by & filed under e-commerce, Google, Retail, Social Media, Twitter.

A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Google face antitrust ultimatum from European Commission over search manipulation concerns

Posted at by & filed under Google, Google AdWords, Internet, Other News, Search, SEO, Technology.

Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read more »