Why Is Voice Search Taking Off So Rapidly Among Younger Web Users?

Posted at by & filed under Blog, Google, Internet, Mobile, Search, Technology.

When it comes to technology, any new innovation is guaranteed to make an impact amongst its user base – but while many innovations come and go, there’s one feature that seems to be here to stay. Ladies and gentlemen – or should I say, teenage girls and boys – introducing the increasingly popular Google voice… Read more »

Do we rely on Google too much?

Posted at by & filed under Google.

Google is great, isn’t it? It’s got everything that we need to know at the click of a mouse, whether we need to know about a moment in history or we need to know how long it will take to get from one place to another – Google has got it all. While we use… Read more »

Google prepares Penguin update

Posted at by & filed under Google, Search Algorithms.

If you’re the sort of person who spends their time eagerly anticipating updates to Google algorithms, get ready to explode – because the internet giant is reportedly preparing to unleash the latest refresh of its Penguin algorithm. Search Engine Land reported last week that Google’s webmaster trends analyst and search quality engineer, Gary Illyes, told… Read more »

Has Google Become Too Big For Its Online Boots?

Posted at by & filed under Blog, Google, Internet, Search.

A prolific name within the online realms, Google is renowned for being the world’s largest search engine – constantly releasing new innovative features in a bid to remain at the top of its game. However, with the tech giant enjoying a significant share of the digital market, this leaves little room for Google’s rivals to… Read more »

Is Google Stifling Media Competition?

Posted at by & filed under Advertising and Marketing, Copywriting, Google, Internet, Publishing, Technology.

Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »

Is There A Ranking Benefit To Using HTTPS?

Posted at by & filed under Blog, Google, Internet, Search, SEO.

Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to… Read more »

Google AdWords Launches Dynamic Sitelinks

Posted at by & filed under Blog, Google, Google AdWords.

You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant… Read more »

#GoogleDoodle Commemorates 96th Birthday Of Nelson Mandela

Posted at by & filed under Google, Internet, Search.

As one of the biggest names online, it made sense to celebrate one of the biggest names offline – with Google’s latest doodle honouring the 96th birthday of the revolutionary South African president and anti-apartheid icon, Nelson Mandela. Affectionately known as Madiba, this political visionary did more than lead a nation – he stood up… Read more »

Top 7 Animals That The Next Google Update Might Be Named After

Posted at by & filed under Copywriting, Google, Search.

What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »

Sussing out SAScon: Day 1 Of The Search, Analytics and Social Media Conference

Posted at by & filed under Blog, Copywriting, Display Advertising, Events, Google, Internet, Lakestar McCann News, Mobile, PPC, Search, SEO, Social Media, Technology.

Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s… Read more »