The Google Knowledge Graph – revolutionising search or bombarding users with unnecessary information?

Posted at by & filed under Google, Internet, Search, SEO, Technology, Viral.

Google search works pretty well, right? We can all agree on that. When researching a particular topic, we might instinctively head to a well-known news source or online encyclopaedia, such as Wikipedia – a couple of clicks and you have a wealth of information. Well, now Google is aiming to change all that and present… Read more »

Google tests more instant answers for popular searches

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A test being conducted by Google is aiming to deliver faster results for people inputting search terms related to a series of popular culture topics. Film, TV show, celebrity, music, books and sport queries have been targeted with the aim of producing instant results, and according to, eliminating the need for the user to… Read more »

Do the new Google comparison ads sacrifice user experience for commercial gain?

Posted at by & filed under Advertising and Marketing, Google, Internet, PPC, Searches, SEO, Tracking.

Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is… Read more »

Google faces online petition over PPC ad rotation changes

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New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days. But the change has prompted such strong resistance from pay-per-click advertising experts that an online petition has been set up calling on Google to abandon it. In its Inside Adwords blog, Google says… Read more »

How Google Works, According to Matt Cutts

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Ever wanted to know how Google’s ranking works? Well the YouTube channel for GoogleWebmasterHelp recently uploaded a video detailing the processes that Google uses to rank its search results… according to Matt Cutts, anyway. It should be noted that this video is actually around 8 months old, and there have been some major algorithmic updates… Read more »

Google and partners launch social network to counter extremism

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Google is providing a platform for experts and individuals to come together to counter the fostering of violent extremism using the internet. The search giant is partnering with a number of outside groups and agencies to form the Against Violent Extremism (AVE) network. The idea behind the partnership is to provide an online resource which… Read more »

Google search changes bring quality content to the fore

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Website-builders and content-producers are facing close scrutiny from Google as the search giant reconfigures its algorithms in an effort to counter spam and low-quality or valueless content. Writing on, Danny Goodwin reported Google engineer Matt Cutts as saying that the algorithm change was aimed at penalising sites which practise 'keyword stuffing' and other unnatural… Read more »

Aggressive, over-optimised sites punished in Google algorithm update

Posted at by & filed under Google, Internet, Online, SEO.

It’s that time again – Google has rolled out another update designed to spot unnatural link profiles and black-hat tactics, and punish them accordingly, whether with lost rankings or the dreaded Google Webmaster Tools notice. In yet another panic, we’ve already seen frantic bloggers and forum posts declaring that ‘SEO is dead’ and the sky… Read more »