Research shows how retailers amplify their messages via social media

Posted at by & filed under e-commerce, Retail, Social Media.

Top retailers are beginning to see the benefits of using Facebook to promote their products, new research shows. A report jointly produced by digital behaviour measurement specialists com Score and the social media site shows that Facebook's news feed is proving highly valuable in helping businesses convey details of product offerings to potential customers, with… Read more »

Amazon named UK’s top consumer brand

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Amazon has toppled the likes of Marks and Spencer and the BBC to be named the UK's favourite brand. A poll by YouGov asking people about the companies they most trusted and used returned 850 different brands, and the online retailer beat Google to top spot, with the BBC pushed into third place. believes… Read more »

Complainant in EU Google anti-trust case warns of ‘vampire effect’ of search giant’s dominance

Posted at by & filed under Display Advertising, e-commerce, General news, Google, PPC, Retail, Search.

The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read more »

Google changes US shopping site to all-paid for model

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Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it… Read more »

Survey names UK’s most socially responsive brands

Posted at by & filed under e-commerce, Google, Retail, Social Media, Twitter.

A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Survey result questions Facebook’s commitment to display ads

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In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network. The Google display network is the largest in the world, and lets users place ads… Read more »

Firms widely confused over EU e-privacy rules

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Confusion and even panic are starting to spread among companies which are worried about the ramifications of having to comply with upcoming EU legislation on the storage of customers' data. More than six out of 10 companies said they did not understand the procedures they will need to follow to get computer users' permission to… Read more »

Microsoft buys Nook e-reader stake for £372m

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Microsoft is looking to give American bookstore Barnes & Noble worldwide exposure, after buying a stake in its Nook e-reader operation for $605million (£372million). The Nook has proved a strong rival to Apple's iPad and the Amazon Kindle Fire in America, as it has successfully leveraged the strong position of Barnes & Noble in the… Read more »