Facebook and Twitter face off for UK small business advertisers

Posted at by & filed under Display Advertising, e-commerce, Social Media, Twitter.

Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »

Survey names UK’s most socially responsive brands

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A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Businesses failing to bridge social media gulf with staff

Posted at by & filed under General news, Social Media, Twitter.

British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

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Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Rakuten backs ‘social shopping’ with investment in Pinterest

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Japanese e-commerce giant Rakuten has spent more than £60million to buy a stake in online scrapbooking website Pinterest. Pinterest, which lets people pin pictures from around the web to their own webpage, has seen phenomenal growth in America this year, its user numbers shooting up from 11.7 million to 18.7 million between January and March…. Read more »

Survey result questions Facebook’s commitment to display ads

Posted at by & filed under Display Advertising, e-commerce, Retail, Social Media.

In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network. The Google display network is the largest in the world, and lets users place ads… Read more »