LinkedIn trials more targeted updates

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A handful of blue chip companies are the first to sign up for two new functions from LinkedIn which are expected to be of interest to marketers and advertisers. Targeted Updates will let companies classify their followers using a range of variables, such as their business sector, level of seniority, job title, company size, and… Read more »

Instagram rides wave of publicity after Facebook takeover

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Facebook's Easter holiday purchase of online photo sharing website Instagram has provoked a rapid and intense backlash from users. But just as many people suggested that Facebook might access and harvest the data it would receive as a result of getting access to millions of Instagram accounts, publicity of the deal got customers voting with… Read more »

Vinnie Jones’ Stayin Alive YouTube video boosts heart charity

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Approaching two million viewers have seen a YouTube video featuring former football hardman and actor Vinnie Jones offering tips to people for helping heart attack victims. The online campaign has been hailed a big success by the British Heart Foundation, the charity which produced it. The popularity of the video resulted in no fewer than… Read more »

Facebook counters Yahoo’s legal move on patents

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After Yahoo issued legal action last month against Facebook for claimed infringement of several patents, the social media site has countered by filing an action of its own. Facebook's claim centres on 10 patents which it claims Yahoo has breached. It is yet another sign of the increasingly litigious nature of competition over highly-prized patents… Read more »

Almost half of Britons have ‘liked’ a firm on Facebook

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'Liking' brands on Facebook is becoming increasingly common among the British online community, with a new report suggesting that 45 per cent of people have responded to a company or a brand in this way. The Social Profile UK report by interactive marketing software provider ExactTarget, examined how people interact with businesses using email and… Read more »