Digital Shoreditch 2015: Celebrating Outstanding Creativity

Posted at by & filed under Advertising and Marketing, Copywriting, Internet, News, Publishing, Social Media, Twitter, YouTube.

A Blues soundtrack plays in a purple-lit room, while a cat wearing a moustache takes up residence in the screen in front of me – which can only mean one thing: it’s Digital Shoreditch. Men and women circulate Shoreditch Town Hall with their heads down, engrossed in their phones as they seek out the next… Read more »

The Best of International Women’s Day

Posted at by & filed under Events, General news, General News, Google, Google News, Internet, News, Social Media, Social Media News, Twitter, YouTube.

Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

Twitter steps up its search capabilities

Posted at by & filed under Google, Search, Social Media, Twitter.

A predictive 'auto-complete' function, similar to that used by Google's search engine, is among a raft of changes which Twitter has announced to its search facility. This was just one of a series of changes which the microblogging site has introduced. Others include letting users search only tweets posted by people they follow, and search… Read more »

Six in 10 firms will monitor workers’ social media use by 2015

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As top bosses' concern grows at the possible fallout from unguarded remarks by employees on a company's brand and reputation, a new report suggests that up to 60 per cent of firms will be keeping tabs on all their staff's work-related social media use by 2015. The finding came from technology research firm Gartner, which… Read more »

Failure to tap into customer power online costs retailers billions

Posted at by & filed under e-commerce, General news, Social Media, Twitter.

While many British retailers are benefiting greatly from upping their internet presence, and giving people more ways to buy online, they are missing a trick when it comes to capitalising on 'customer power'. A report by social commerce specialists nToklo suggests that half of the 101 biggest retailers ranked by online sales volumes do not… Read more »

Twitter user @NatWest caught up in bank chaos

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Unfortunate Twitter user Natalie Westerman no doubt thought that the username @NatWest was a suitably snappy way by which to be known on the microblogging website. But the 22-year-old teacher has been forced to re-think, after becoming the target of a torrent of angry messages when the bank's IT systems suffered a massive meltdown over… Read more »

Online panic as Twitter suffers outage

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Social media fans across the world found themselves lost last night after a bug took Twitter offline for a number of hours. According to a report by the Daily Telegraph, people took to other social networking sites to get their fix. One Facebook member wrote: “Be honest. Did you spend most of Twitter being down… Read more »

Facebook and Twitter face off for UK small business advertisers

Posted at by & filed under Display Advertising, e-commerce, Social Media, Twitter.

Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »