Failure to tap into customer power online costs retailers billions

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While many British retailers are benefiting greatly from upping their internet presence, and giving people more ways to buy online, they are missing a trick when it comes to capitalising on 'customer power'. A report by social commerce specialists nToklo suggests that half of the 101 biggest retailers ranked by online sales volumes do not… Read more »

Twitter user @NatWest caught up in bank chaos

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Unfortunate Twitter user Natalie Westerman no doubt thought that the username @NatWest was a suitably snappy way by which to be known on the microblogging website. But the 22-year-old teacher has been forced to re-think, after becoming the target of a torrent of angry messages when the bank's IT systems suffered a massive meltdown over… Read more »

Online panic as Twitter suffers outage

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Social media fans across the world found themselves lost last night after a bug took Twitter offline for a number of hours. According to a report by the Daily Telegraph, people took to other social networking sites to get their fix. One Facebook member wrote: “Be honest. Did you spend most of Twitter being down… Read more »

Facebook and Twitter face off for UK small business advertisers

Posted at by & filed under Display Advertising, e-commerce, Social Media, Twitter.

Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »

Survey names UK’s most socially responsive brands

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A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Businesses failing to bridge social media gulf with staff

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British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

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Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Gold winner Lewis criticises tweeting athletes

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British athletes' readiness to accept payment for endorsing brands and products on Twitter has been attacked by a former Olympic gold medal winner. Heptathlete Denise Lewis called tweeting endorsements “a dangerous game”. In an exclusive interview with Marketing magazine, the 2000 Olympic gold medallist added that her coach would not have allowed it because it… Read more »