Survey names UK’s most socially responsive brands

Posted at by & filed under e-commerce, Google, Retail, Social Media, Twitter.

A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring… Read more »

Businesses failing to bridge social media gulf with staff

Posted at by & filed under General news, Social Media, Twitter.

British businesses' failure to engage with their workers is hampering their aspirations of attracting the best international talent, according to a new survey. A poll questioned 1,000 workers about their degree of interaction with their bosses through social media, and found that six out of 10 British workers either did not, or weren't given the… Read more »

The Top 10 Twitter Gaffes

Posted at by & filed under Social Media, Technology, Twitter.

Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Gold winner Lewis criticises tweeting athletes

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British athletes' readiness to accept payment for endorsing brands and products on Twitter has been attacked by a former Olympic gold medal winner. Heptathlete Denise Lewis called tweeting endorsements “a dangerous game”. In an exclusive interview with Marketing magazine, the 2000 Olympic gold medallist added that her coach would not have allowed it because it… Read more »