Sacked because of a Snapchat? The truth about online privacy

Posted at by & filed under Internet, News, Photo Sharing, Security, Social Media, Social Networks, Social News, Technology, Tracking.

You’ve probably seen the headlines about Rory Cullinan recently. The RBS chairman – one of the highest earning bankers in the UK – is leaving his position just weeks after Snapchats his daughter posted on Instagram were published in The Sun newspaper. With the premise of the image sharing app being that the sender’s pictures… Read more »

Sussing out SAScon: Day 1 Of The Search, Analytics and Social Media Conference

Posted at by & filed under Blog, Copywriting, Display Advertising, Events, Google, Internet, Lakestar McCann News, Mobile, PPC, Search, SEO, Social Media, Technology.

Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s… Read more »

The Top 10 Relics of the Internet

Posted at by & filed under Internet, Online, Social Media, Technology.

The internet, as we know it, is a relatively old creature now – we all know that a primitive version existed way back in the 1950s with point-to-point communication, but it wasn’t until the mid-1990s that it gained a commercial and public significance. And in these tumultuous two decades, we’ve had the highs and the… Read more »

Are the new Top Level Domains really worth it?

Posted at by & filed under Technology.

Technology news this week has been dominated by the response to Icann’s (Internet Corporation for Assigned Names and Numbers) decision to make new TLD’s (Top Level Domains) available for purchase rather than the second level domains that have previously been made available. The new TLD’s require a minimum £118,000 registration fee, but several have received… Read more »

Lakestar Media acquired by McCann Worldgroup

Posted at by & filed under Lakestar McCann News, Other News, Technology.

It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »

The Top 10 Twitter Gaffes

Posted at by & filed under Social Media, Technology, Twitter.

Twitter is almost synonymous with the news, with breaking news updates often being posted there first as well as helping to build up the public profile of any celebrity, company or just an average Joe. There have been some momentous tweets, such as the announcement that ice had been found on Mars, the first signs… Read more »

Google face antitrust ultimatum from European Commission over search manipulation concerns

Posted at by & filed under Google, Google AdWords, Internet, Other News, Search, SEO, Technology.

Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read more »

The Google Knowledge Graph – revolutionising search or bombarding users with unnecessary information?

Posted at by & filed under Google, Internet, Search, SEO, Technology, Viral.

Google search works pretty well, right? We can all agree on that. When researching a particular topic, we might instinctively head to a well-known news source or online encyclopaedia, such as Wikipedia – a couple of clicks and you have a wealth of information. Well, now Google is aiming to change all that and present… Read more »