The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read Article
Blog Archives: Display Advertising
Spending on online advertising in the UK has grown 10 times faster in the past year than the overall amount dedicated to all forms of ads. The amount spent on all forms of online advertising rose by 11.1 per cent in the first quarter of 2012, compared with the same period a year earlier. Yet… Read Article
A quarter of British businesses feel their efforts to get their messages across to customers are being hampered by their lack of a clear strategy for communicating with them through digital channels. Only one in three marketing people working in the retail and general business sectors believed they were 'excellent' or 'good' at getting marketing… Read Article
The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access… Read Article
Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read Article
In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network. The Google display network is the largest in the world, and lets users place ads… Read Article
General Motors, the world's largest vehicle manufacturer, has decided to pull the plug on its paid Facebook advertising, and instead will concentrate on developing and adding content to its free brand pages. This will be seen as a significant move, as GM was last year the third highest spender on all forms of advertising in… Read Article
Half of the UK's internet users say they're happy to be served advertisements to help pay for the provision of free content. But 55 per cent of 2,000 people questioned in a survey for the Internet Advertising Bureau (IAB) and ValueClick say they want the ads shown to them to be more relevant. Even more,… Read Article
The extent to which people can read and understand an online display ad is more important for driving traffic to the advertiser's website than the actual number of clicks. That's the finding of research coming from America, conducted by comScore, the leading measurer of online behaviour. It found that potential customers' ability to clearly view… Read Article
Confidence has surged among UK advertising and marketing executives, with more than a quarter believing the sector's financial prospects are improving. The latest Bellwether Report by the Institute of Practitioners in Marketing found there had been a big rise in this proportion, from 10 per cent for the last quarter of 2011, to 26 per… Read Article