Posted by & filed under Google, PPC, Search, SEO.

More options contained in pull-down menu bars have been added to a new version of Google's home page which is currently undergoing limited trials.

The redesign, thought by many to be one of the biggest it has ever undertaken, is part of the search engine giant's efforts to promote many of the other services and associated businesses which now form part of the growing Google empire.

A Google spokesman told the BBC the redesign aimed to improve users' experience: “Constant revision and improvement is part of our overarching philosophy,” he said.

Having established a reputation for keeping a minimalist look, Google is now looking to reconcile that with the need to promote its own offerings, Chris Green, technology analyst at Davies Murphy Group said.

The move showed that Google was keen to keep the minimalist front-page design for which it had become known, while at the same time strengthening the links between the browser and the company's Chrome operating system for netbooks, he added.

Advertisers may also benefit from the new design, Green said, because rather than being able to click straight through to the images or news sections of Google, users now have to make two clicks

Steven Cox

Steven Cox spent many years as an offline journalist before joining Lakestar McCann. He has worked as a specialist correspondent for a market-leading transport magazine, a news journalist for major regional newspapers, a commercial features writer with the Manchester Evening News, and a freelance writer and sub-editor. He is now heavily involved in helping Lakestar McCann clients achieve wide coverage through keeping their news feeds updated, as well as in writing and updating on-site copy.

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