Posted by & filed under Google, Search, SEO, Viral.

Any readers of the blog might have noticed a definitive shift in the direction of this blog towards viral and shareable content – this is not because I’ve lost the plot and just enjoy looking at cat pictures (though I really do), it’s simply because of the oversaturation of SEO blogs that seem to bleat on about the same topics and spread fear about impending updates and webmaster notices.

For the casual reader, advice such as ‘invest in guest posting’ or ‘create good content’ is a beneficial read, but how often can you say the same thing in different ways? This seems to have led to a higher degree of scaremongering within blogs – no method is safe anymore – heck, even one of the safer methods like guest posting took a battering from an SEO who believed that these attained links led to him receiving a webmaster tools notice.

So why have no other guest posters received a notice for such practice?

It all seems to boil down to moderation – at Lakestar Media we pride ourselves on having a balanced off-site strategy that encourages natural linking practices without promising ‘PAGE ONE IN 4 HOURS’ or ‘6000 DOFOLLOW LINKS FROM .GOV SITES’.

There are a great deal of sites that simply say ‘Do XX and the links will come to you’, which in a perfect world is just fine and dandy – but in the world of clients and business, this method is simply too risky, speculative and slow. So again, it’s down to moderation and finding the middle ground.

But is there a darker side to these blogs?

Stumble onto any SEO forum and you’ll immediately be met with a flurry of contradicting tips and advice, as well as conspiracy theories that believe that Google is implanting webcams into your monitor to watch you and release keyboard vapours to make you more inclined to click on ads. Last April, when the blog networks began to drop like flies, scores of users believed that it was because so many had discussed them publicly, whilst others believed it was Google spies, or algorithmic discoveries. Essentially, no one can agree, but one thing was universal – fear.

Ever since Panda rolled out last year, there’s generally a monthly blog post of ‘Did Google release another update?’ (surely the only way to explain ranking fluctuations) or ‘Why you shouldn’t use XX’. This was only inflamed by the Penguin update and every other Nostradamus of SEO predicting when Google would next slam the ban-hammer on an existing practice.

It almost seems like some of these blogs could be whipping up the fear in readers in order to inspire confidence in the blogger themselves – the very fact that they’re fearful of something means that they simply must know something.

Methods of SEO will inherently vary from agency to agency and is a highly individualistic endeavour, predominantly based on experience, strategising and adapting. One thing we don’t need within this industry is fear. Forethought and long-term planning is a must, but simply paralysing existing methods and efforts with worry and concern will inevitably be of greater detriment than experimenting with new ideas.


Besides there’s more to be scared of on a Friday 13th…