Sitting in a crowded room until a hush descends upon its participants, the historic neo-Gothic architecture of Manchester’s historic Town Hall is the last place you would expect one of the UK’s leading forward-thinking technology conferences to take up residence in. But just as FutureEverything is full of surprises, so is its line-up – ranging […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Google Translate offers a free, instant translation service between 64 different languages. It’s rumoured to be the best, most advanced online translator, used by over 200 million people every month, boasting the ability to translate a variety of words, sentences and web pages in any combination of its supported languages. Having spent the last four […]… Read Article
Search engine optimisation has become a household name in the world of marketing, seen as a vital tool to help any online business succeed, and we couldn’t agree more (obviously!). However, the World Wide Web as we know it, is very young, and as a result, this is also true for SEO. With the invention […]… Read Article
Neat graph, huh? Browsers usage data gathered from http://www.w3schools.com/browsers/browsers_stats.asp. So why have I made this? Well, I feel like a mini-rant. Let me explain… Last weekend I went home to visit my folks for a wedding and as we loaded up the address of where to find the venue, I was horrified to see that […]… Read Article
The internet is a veritable garden of assorted sites – a happy mixture of invention, information and possibility. Everyone will have had a different browsing experience and whilst mainstays such as Google, Youtube and Facebook will be at the forefront of the general users visits, there are some real gems out there that deserve your […]… Read Article
The internet, as we know it, is a relatively old creature now – we all know that a primitive version existed way back in the 1950s with point-to-point communication, but it wasn’t until the mid-1990s that it gained a commercial and public significance. And in these tumultuous two decades, we’ve had the highs and the […]… Read Article
Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And […]… Read Article
Google search works pretty well, right? We can all agree on that. When researching a particular topic, we might instinctively head to a well-known news source or online encyclopaedia, such as Wikipedia – a couple of clicks and you have a wealth of information. Well, now Google is aiming to change all that and present […]… Read Article
Link bait is the holy grail of content – the quickest way to gain links organically and legitimately, and ultimately provide a long-term linkable asset that nigh outweighs any other method. Link bait can be anything from an article to a picture, video, podcast, presentation, mp3 – as long as it’s unique and fresh content […]… Read Article