In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of […]… Read Article
As more and more people take their shopping activities online, it’s no surprise that with such a vast amount of customers and retailers operating on a digital platform, regulations need to be set to ensure a fair and safe environment – both for shoppers as well as merchants. That’s why the recent announcement of the […]… Read Article
As one of the biggest names online, it made sense to celebrate one of the biggest names offline – with Google’s latest doodle honouring the 96th birthday of the revolutionary South African president and anti-apartheid icon, Nelson Mandela. Affectionately known as Madiba, this political visionary did more than lead a nation – he stood up […]… Read Article
Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s […]… Read Article
Sitting in a crowded room until a hush descends upon its participants, the historic neo-Gothic architecture of Manchester’s historic Town Hall is the last place you would expect one of the UK’s leading forward-thinking technology conferences to take up residence in. But just as FutureEverything is full of surprises, so is its line-up – ranging […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Google Translate offers a free, instant translation service between 64 different languages. It’s rumoured to be the best, most advanced online translator, used by over 200 million people every month, boasting the ability to translate a variety of words, sentences and web pages in any combination of its supported languages. Having spent the last four […]… Read Article
Search engine optimisation has become a household name in the world of marketing, seen as a vital tool to help any online business succeed, and we couldn’t agree more (obviously!). However, the World Wide Web as we know it, is very young, and as a result, this is also true for SEO. With the invention […]… Read Article
Neat graph, huh? Browsers usage data gathered from http://www.w3schools.com/browsers/browsers_stats.asp. So why have I made this? Well, I feel like a mini-rant. Let me explain… Last weekend I went home to visit my folks for a wedding and as we loaded up the address of where to find the venue, I was horrified to see that […]… Read Article
The internet is a veritable garden of assorted sites – a happy mixture of invention, information and possibility. Everyone will have had a different browsing experience and whilst mainstays such as Google, Youtube and Facebook will be at the forefront of the general users visits, there are some real gems out there that deserve your […]… Read Article