Amelia has been interning full-time at Lakestar McCann for just over a year now, she’s on a placement year at university and is looking forward to seeing what the fast-paced, exciting world of digital marketing has to offer her. Before Amelia heads back to uni for her final year (she can’t wait for the cap and gown photo at graduation, by the way), we caught up with her to see how she’s found interning with us.
As a data analyst intern, what do you do?
Every single week is different, we have monthly and weekly reports, where I gather data and use formulas to break it down in a range of ways that’s specific to the client. We also analyse data to see what has been successful and then work out how it can be improved. I’ve also done a lot of adhoc stuff to help the other teams out. I’ve done some PPC work which I’ve really enjoyed – I covered various sectors such as fashion, legal and home appliances and included working on strategic changes and the day to day running of the accounts. I’ve also done some copywriting while I’ve been here. It’s been good to see what other departments do and to broaden my skills. (Amelia wrote this blog post for our site).
Has working with different departments given you a better idea of what you want to specialise in?
If anything it’s made me more interested in the different channels. I’ve learned a lot about all of the areas of digital marketing and I’m looking forward to exploring them more.
What have you enjoyed most about your experience as an intern?
I’ve enjoyed meeting new people and the atmosphere of a digital marketing office because it was all so different for me. I’ve learned so many new skills about data analysis and the tools we use such as AdWords and Analytics – I’m also now an Excel expert (sort of) whereas before I couldn’t use it.
What’s the most valuable lesson you’ve learned while working at Lakestar McCann?
Attention to detail is key. But self-confidence is important too, you need to have confidence in your own knowledge and ability.
And what’s been the most challenging part of your internship?
It’s a different lifestyle to university, getting up earlier and being tired in the evenings (I’m used to it now) while still wanting to see friends and family, but it’s been a good experience. I’ve really enjoyed the challenge; one thing that I’ve found difficult is analysing data in a positive and constructive way, but it’s been interesting to learn and I definitely think it’s a useful skill to have.
Have you enjoyed a year off studying to work in digital marketing?
Yeah I’ve really enjoyed it, I think it’s going to make me perform better in my final year, and it’s nice to have a break after two years of intense studying.
How has your internship enhanced your university degree?
It’s made me realise how many hours there are in the day! I’m going to organise myself better when I go back to uni, and I think I’ll make more time to do other activities and tasks too.
Do you think you’ll pursue a career in digital marketing after completing your degree?
Yes, I’ve been offered a job here after I graduate as a marketing executive in PPC. After completing the internship I only want to do it more! I already knew I was interested but now it’s definitely the way I want to go.
What advice would you give to others considering doing an internship in digital marketing?
Be brave in everything that you do. Always give 100 per cent and take every opportunity that pops up; try new things even if you’ve never done them before.
And now let’s get to know a bit more about you…
If you could have any job in the world what would it be?
A film director, I don’t even need to think about it, I’d love to do that.
What would you direct?
Comedy thrillers, I’d be like the female version of Quentin Tarantino.
What’s your favourite film?
Withnail and I, not many people have heard of it but it’s about two out of work actors who go on holiday, it’s a comedy and really funny.
When you’re not being a data analyst what are you doing at the weekends?
I’m mainly socialising with friends in the Northern Quarter or watching films. The best one I’ve seen recently is Seven Psychopaths, it’s actually quite old, it’s not scary but it was really good. I read a lot as well, Harry Potter is still my favourite book.
Good luck to Amelia in her final year, we’re looking forward to welcoming her back to Lakestar McCann afterwards!
We’re always looking for aspiring digital marketing professionals to join our team, check out our vacancies page.