The acquisition of technology start-up Invite Media by Google has begun to draw criticism from online display advertising firms. The US search firm made the official announcement on Thursday, saying it had purchased the New York and Philadelphia-based company which has developed a platform that allows “advertisers and agencies to use ‘real time bidding’ to […]… Read Article
Total display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore. The research firm found a 15 per cent increase in the number of display ads shown to internet users in America when compared to Q1 2009. Total spending is estimated to have reached 2.7 […]… Read Article
Yahoo and Microsoft both managed to increase their share of the American search market last month, according to the latest available figures. Data from comScore suggests websites belonging to Yahoo saw a 0.8 per cent month-on-month increase in search share during April, to finish with 17.7 per cent of the total market. Microsoft’s sites saw a […]… Read Article
The Norway-based company behind the internet browser Opera has announced a hike in downloads since Microsoft started offering Windows users a choice of internet browsers. Microsoft made the move following a ruling by the European Commission, which decided its previous system of pre-installing its own browser, Internet Explorer, was anti-competitive. The new system came into effect at […]… Read Article
A ‘Platform Preview’ version of Microsoft’s Internet Explorer 9 has been made available for download from the company’s website. Despite far from being a beta version or finished programme, IE9 is meant to provide a taste of what people can expect from the company’s next major update to its market leading browser. An article by […]… Read Article
Mike Fischer, the chief marketing officer for Microsoft’s consumer and online division, has left the company according to a report by Marketing Magazine. The news of his departure comes just hours before Microsoft launches a multi-million pound campaign to promote its Bing search engine. The television adverts will start to air on Wednesday and continue […]… Read Article
A multi-million pound television advertising campaign is about to be launched by Microsoft in order to promote its Bing search engine. The adverts, which will be screened from Wednesday, come with the strapline “Bing and decide”. Microsoft believes some people may have forgotten there are alternative search engines to Google and is hoping to draw […]… Read Article
Computer technology giant Microsoft is one of 17 major brands to have bought advertising space from new online TV service Seesaw. The website only launched a matter of weeks ago, but Seesaw said it has sold its entire planned advertising inventory until May, with no discount selling required. In an article by New Media Age, […]… Read Article