The amount of money being spent on online advertising in the UK overtook the total spent on television for the first time in the first half of 2009, according to the Internet Advertising Bureau. Its bi-annual online marketing expenditure study, produced alongside PriceWaterhouseCoopers and the World Advertising Research Centre, showed that in the six months […]… Read Article
Online fashion retailers have seen an overall 31% increase in traffic over the past 12 months, which has highlighted a massive gap with just a 1% increase for traditional catalogue companies. This last statistics comes from the released ‘Engaging Online with the Empowered Customer’ report by Experian. It also found that many retailers were still […]… Read Article
Google has seen impressions across its Content Network grow by over 300% year on year as advertisers continue to divert money from Yahoo and Microsoft comparable programs. Its UK Search Engine Performance Report Q4 2008 found impressions on Google’s Content Network, which includes search-based Ad Sense ads on sites such as MySpace Telegraph.co.uk Last FM […]… Read Article
Lynx has created a new website in support of its latest TV campaign. Unleash the Man Leather the site continues on the TV based adverts theme of the pre-historic caveman, which was released this week. The website has been designed to encourage visitors to ‘roar’ loudly into their computer using a microphone to destroy falling rocks […]… Read Article
A new survey on online shopping has potentially revealed consumers’ spending plans for 2009 as the UK economy still suffers from the credit crunch. The survey completed by Light speed Research, has revealed that shoppers are very cost-conscious as expected. With the superior and cheaper offers available online say they intend to shop more on […]… Read Article
Play.com has increased sales by 24% year-on-year over the Christmas period, according to the latest report released.  As an avid user of the site myself I can understand the success where others have struggled with its easy too use shopping cart, free delivery and on many products including larger electrical ones the best price. The […]… Read Article
Even with the current Credit Crunch issues sweeping the nation Internet advertising spend seems to still enjoying a level of growth with overall spend reaching 1.68bn in the first half of this year, which is a 21% like-for-like increase based on last year (Source: IAB). The highlights of the latest survey is a 28% year-on-year […]… Read Article
With the Credit crunch still biting it is predicted that Christmas shoppers will turn to the Internet pushing sales up by 15 per cent from last year. Online sales for the final 3 months of this year are forecasted to be around 13.16 billion. December the 8th has been ear marked as the biggest online […]… Read Article
Even with the current Credit Crunch issues sweeping the nation Internet advertising spend seems to still enjoying a level of growth with overall spend reaching 1.68bn in the first half of this year, which is a 21% like-for-like increase based on last year (Source: IAB). The highlights of the latest survey is a 28% year-on-year […]… Read Article