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There’s been a huge kerfuffle in recent weeks about the so-called ‘right to be forgotten’; in other words, the right of an individual to delete personal data so that they can no longer be traced by third parties. Privacy campaigners, freedom of speech advocates, legal experts and politicians are still trying to get to grips… Read more »

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What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »

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  Apps promise to have an answer to just about every need you could conceivably have from the internet. Best of all, you can carry them around with you everywhere you go, and just call them up with a tap or a swipe on the screen of any compatible mobile device. But the very fact… Read more »

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Google has recently given us a preview of its new Google AdWords Policy Center, and it seems that the search engine is really cracking down on what ads it’s willing to place. In case you aren’t aware of what Google AdWords is, here’s a quick definition: it’s a system that assists in marketing products or… Read more »

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It’s likely you’ll know someone who has a blog. Maybe you write one yourself? Don’t forget, you’re reading one now! A blog is a useful medium for sharing your views, updates, general rants and moans (but I won’t go into that) with the rest of the online community. In recent years, just about everyone with… Read more »

Posted at by & filed under Copywriting, Display Advertising, Events, PPC, Search, SEO, Social Media.

Yesterday saw the first DigiHood event take place, in the trendy neighbourhood of Manchester’s Northern Quarter – and it didn’t disappoint. The brainchild of our very own Chris Langan, he decided to create a meetup for like-minded digital marketing experts based in Manchester; in the hope of broadening their professional horizons as well as establishing… Read more »

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Since 2011, Google’s Panda filter has been toiling away at whittling down the number of low-quality sites and ensuring that the highest-quality results appear higher up in search rankings. Last month, Google started wheeling out the filter’s latest update, Panda 4.0, with the aim of further improving the quality of its search results. This might… Read more »

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When figures show it handles close to nine out of 10 of all internet search queries made on all devices in the UK (89.12 per cent of all searches in May 2014, according to StatCounter), you get some idea of the huge influence which Google has the potential to exercise over what we all see… Read more »

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Affectionately known as the UK’s ‘second city’, Manchester is more than just a location – it’s a landmark. Given its rich history (the Industrial Revolution) and its pioneering roots (such as the inspiring Father of Modern Computer Science, Alan Turing), there’s so much to celebrate about the North’s most famed city: which is exactly what… Read more »

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Savvy at SAScon: Day 2 Of The Search, Analytics and Social Media Conference You’ll be pleased to hear that we were extremely well behaved and stayed away from the infamous SAScon Jaegertrain, as we wanted to be on our best behaviour for round two of SAScon! With anticipation (and hangovers) in the air, we bagged… Read more »