Google has unveiled its new Enhanced Campaigns format for Adwords, which is set to revolutionise the way accounts are managed, to a mixed reaction from the search advertising community… Read Article
Blog Archives: PPC
There’s been a lot of speculation over when Google will be taking its new-look Product Listing Ads live in the UK, well, it’s started already – as can be seen from the screen grab below taken yesterday. Now that the biggest landmark dates are approaching, we thought it would be useful to give you the… Read Article
The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read Article
Spending on online advertising in the UK has grown 10 times faster in the past year than the overall amount dedicated to all forms of ads. The amount spent on all forms of online advertising rose by 11.1 per cent in the first quarter of 2012, compared with the same period a year earlier. Yet… Read Article
A quarter of British businesses feel their efforts to get their messages across to customers are being hampered by their lack of a clear strategy for communicating with them through digital channels. Only one in three marketing people working in the retail and general business sectors believed they were 'excellent' or 'good' at getting marketing… Read Article
The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access… Read Article
Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it… Read Article
Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And… Read Article
Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is… Read Article
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days. But the change has prompted such strong resistance from pay-per-click advertising experts that an online petition has been set up calling on Google to abandon it. In its Inside Adwords blog, Google says… Read Article