The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks […]… Read Article
A quarter of British businesses feel their efforts to get their messages across to customers are being hampered by their lack of a clear strategy for communicating with them through digital channels. Only one in three marketing people working in the retail and general business sectors believed they were 'excellent' or 'good' at getting marketing […]… Read Article
Google has today launched the new look for its Product Search facility, changing its name to Google Shopping. Initially for its American audience only, the change also marks a big change in Google's money-making ambitions, as only sellers who pay to be listed will be featured. But Google obviously skirted around this fact when it […]… Read Article
Everyone who’s anyone will have acknowledged the immense power that Google holds in the World Wide Web and the influence that it has, with many airing concerns that it manipulates results in order to push its other services and products. Evidence to this effect can even be seen in a previous Lakestar blog post. And […]… Read Article
Do the new Google comparison ads sacrifice user experience for commercial gain? Google UK recently launched its comparison service, which shows a new section of sponsored ads between the traditional paid listings and organic search results and whilst this may not affect the majority of internet users, simply because the actual scope of it is […]… Read Article
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days. But the change has prompted such strong resistance from pay-per-click advertising experts that an online petition has been set up calling on Google to abandon it. In its Inside Adwords blog, Google says […]… Read Article