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Project DigitalWord on the (New York) street is that Manchester’s secret digital project, dubbed ‘Project Digital’ or ‘Tomorrow’ will kick start in earnest within weeks.   It’s still no clearer who the main firm behind the consortium is, but many commentators have pointed to Apple.

The technology, which is understood to have suffered numerous technical setbacks recently is rumoured to be based around interactive 3D modelling, virtual reality and data management which “will allow companies to share information like never before, wherever they are in the world.”

The buildings which will form part of the first phase of the project will be selected from the 20 developments previously earmarked;  1 New York Street, Number One First Street, Chancery Place, The Hive, Orange at MediaCityUK, Bridgewater Place, Towers, The Peninsula Manchester, Riverside, New Bailey Street, 304,  Booths Park, Knutsford, Citilab, 196 Deansgate and Manchester Science Park.

Sheila Bird Group have previously indicated that  they have been working for ‘a global client’ for over two years, as its UK client design director.  In a statement last year Atul Bansal said: “This is an unbelievably exciting prospect for Manchester, as the first city to have access to this revolutionary technology and the potential is has to transform local businesses and the way they work, individually and together.

“As design director my team and I have had the opportunity to explore new ideas, pushing the boundaries to create a revolutionary concept. All of the spaces will differ both in style and design intent; none of the spaces will have a corporate style.

“There is nothing like this anywhere else in the world.   The walls will be ‘alive’ and ‘Tomorrow’ will drive a new approach to work interactions and conversations.”

….  just a co-incidence or are they involved?

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Scott Reed

Commercial Director at Lakestar McCann

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