The man who heads one of the highest courts in the UK has called for privacy laws to be updated to take account of the onward march of technology. Lord Neuberger, the President of the nation’s Supreme Court, is pushing for an update to the laws. His call comes as the Law Society Gazette, one […]… Read Article
Total display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore. The research firm found a 15 per cent increase in the number of display ads shown to internet users in America when compared to Q1 2009. Total spending is estimated to have reached 2.7 […]… Read Article
Companies advertising budgets are set to increase during 2010, with spending on direct and digital marketing leading the way, according to a new report. The latest Bellwether report, compiled by the Institute of Practitioners in Advertising (IPA) and accountancy firm BDO, is regarded as the one of the most reliable sources of firms’ spending intentions. […]… Read Article
Search engine giant Google is facing another lawsuit over its plans to upload thousands of books to the internet. According to a report in the Wall Street Journal, Shanghai-based writer Mian Mian is suing the company for uploading part of her novel, Acid Lover, without permission. A hearing is due to take place in Beijing […]… Read Article
Search engine giant Google and social networking site Facebook have both launched their own URL shortening services. Facebook has developed fb.me while Google has unveiled goog.le – although it’s only currently available on Google Toolbar and Feedburner. URL shortening sites are particularly popular with Twitter posters who use them to condense long internet links into […]… Read Article
The National Readership Survey, the largest ongoing survey of newspaper and magazine readership habits in Britain, has unveiled a new-look website as part of an ongoing review of the organisation by CEO Mike Ironside. The new site, www.nrs.co.uk, is now live, and for the first time, it makes available digitised versions of the NRS quarterly […]… Read Article
News International, publisher of The Times and Sunday Times newspapers, is hoping to open up a new source of revenue by launch a membership scheme for the two titles. As dwindling advertising and circulation revenue plague the newspaper industry, News International is looking to develop a new revenue model that includes income derived from offering […]… Read Article