A video featuring a two-year-old boy dancing to 'Jailhouse Rock' by Elvis Presley is on its way to being shared more than one million times, and has been viewed more than 7.6 million times.
The footage was posted two weeks ago on YouTube, and has resulted in the toddler's parents' online dance supplies business gaining massive worldwide exposure.
Little William Stokkebroe's dancing antics have even led his parents, Kristina and Peter, to rename one of their most popular products 'the William dance shoe'.
After the first video went viral, the proud parents posted a second video of their son. And while this has attracted 72,000 views, it has failed to take off in the manner of William's debut appearance, which has seen him top Campaign magazine's viral video chart for the most-viewed online clip.
Also included in the 10 most-viewed online videos of the week are two produced by pro- and anti-Barack Obama camps in the American Presidential race.
The Campaign viral chart ranks ads and clips released in the last 30 days, based on how many times they have been shared on Facebook and Twitter, and showcased on people's blogs.