Ever since Penguin rolled out, there has been a lot of concern from the SEO community about the potential for “negative SEO”. SEOs like myself have been kept awake at night with imaginary post-apocalyptic scenarios featuring rogue bands of spammers causing wanton destruction on the link profiles of their competitors. We’ve seen a few cases […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Before anyone gets their hopes up – I’m not going to be giving the definitive answer on either, as both links warrant their own merits and focusing purely on one would be naïve. Anyway, now that’s out of the way, let’s crack on with the pro’s, con’s and quirks of each. When I first started […]… Read Article
As a former link builder, I feel I’m okay to proclaim that traditional link building strategies are an aged tactic within SEO that no longer commands the power it once held. But why is this? Again, we come back to the two words that have haunted my dreams since 2006… social media. But more specifically, […]… Read Article
As I was browsing through my favourite sites yesterday I quickly realised a common theme – it was predominantly images. Often without included text as a caption or context – just an image. Even some of the most popular sites such as blogs on Tumblr and reddit are solely comprised of images. Whether it’s a […]… Read Article
Both are integral to a sustained off-site SEO campaign but which is the most powerful, useful and effective? Before I go any further, I should state that I understand authority and social sharing can go hand in hand, but generally you’ll find shareable content mainly involves pictures or amusing lists, whilst authority is relevant and […]… Read Article