There’s been a lot of speculation over when Google will be taking its new-look Product Listing Ads live in the UK, well, it’s started already – as can be seen from the screen grab below taken yesterday. Now that the biggest landmark dates are approaching, we thought it would be useful to give you the… Read Article
Blog Archives: SEO
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing. 5. I know… Read Article
2012 has been another big year for Search. We’ve seen Google going vocal, along with the 2 dreaded, but necessary updates (we all know what they are), and last year’s “freshness update” really did start to show its effects this year. So here we go – a quick list of the biggest SEO news of… Read Article
Before anyone gets their hopes up – I’m not going to be giving the definitive answer on either, as both links warrant their own merits and focusing purely on one would be naïve. Anyway, now that’s out of the way, let’s crack on with the pro’s, con’s and quirks of each. When I first started… Read Article
As a former link builder, I feel I’m okay to proclaim that traditional link building strategies are an aged tactic within SEO that no longer commands the power it once held. But why is this? Again, we come back to the two words that have haunted my dreams since 2006… social media. But more specifically,… Read Article
This week we have decided to share with you some of the best SEO blogs and columns we have seen this year, those pieces of commentary that are worth picking out and making other people aware of. Like us, you might not agree with everything said in these pieces, but even in these cases they… Read Article
So last Friday, Lakestar were invited to the McCann Manchester HQ at Bonis Hall to have a lovely Summer Party. With a steel drum band, a giant swimming pool and an open bar, you just knew it was going to be a good night. Now, I had set myself a task to be the official… Read Article
As I was browsing through my favourite sites yesterday I quickly realised a common theme – it was predominantly images. Often without included text as a caption or context – just an image. Even some of the most popular sites such as blogs on Tumblr and reddit are solely comprised of images. Whether it’s a… Read Article
Both are integral to a sustained off-site SEO campaign but which is the most powerful, useful and effective? Before I go any further, I should state that I understand authority and social sharing can go hand in hand, but generally you’ll find shareable content mainly involves pictures or amusing lists, whilst authority is relevant and… Read Article
Last night, whilst enjoying a cup of tea and some hobnobs, I hadn’t noticed the clock for quite a while. It was coming up to 1AM. Last time I looked I’m sure it was around 9pm. It happened again – another evening lost to YouTube. Perhaps one of the most important and influential sites on… Read Article