The man who heads one of the highest courts in the UK has called for privacy laws to be updated to take account of the onward march of technology. Lord Neuberger, the President of the nation’s Supreme Court, is pushing for an update to the laws. His call comes as the Law Society Gazette, one […]… Read Article
In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of […]… Read Article
Yesterday saw the first DigiHood event take place, in the trendy neighbourhood of Manchester’s Northern Quarter – and it didn’t disappoint. The brainchild of our very own Chris Langan, he decided to create a meetup for like-minded digital marketing experts based in Manchester; in the hope of broadening their professional horizons as well as establishing […]… Read Article
Manchester has long been the home of an innovative idea – mention the greats of Alan Turing and Sir John Alcock, and it’s not surprising to see why this city has become one of the most coveted locations in the UK. That’s why as we sat in the award-winning eco-inspired headquarters of Manchester Metropolitan University’s […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
Last viral post, I’ll do I, I swear. But crikey, what a year we’ve had – and what better way to sum it up than with my top 10 viral videos of 2012. This is not a definitive list and is simply based on what I’ve seen on the web in my own browsing experience […]… Read Article
It’s been a while since I’ve seen a company fall from public favour as quickly as Instagram recently have done. After being purchased by Facebook for a cool $1bn in September, it enjoyed a growth in traffic and success… then in December; it cut ties with Twitter as it wanted “its users to view their […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article