Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
Last viral post, I’ll do I, I swear. But crikey, what a year we’ve had – and what better way to sum it up than with my top 10 viral videos of 2012. This is not a definitive list and is simply based on what I’ve seen on the web in my own browsing experience […]… Read Article
It’s been a while since I’ve seen a company fall from public favour as quickly as Instagram recently have done. After being purchased by Facebook for a cool $1bn in September, it enjoyed a growth in traffic and success… then in December; it cut ties with Twitter as it wanted “its users to view their […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article
Once again, I find myself talking about YouTube, and with good cause – it’s perhaps one of the biggest forms of social media outside of Facebook and Twitter and holds so many video gems that you can’t ignore it. And with it being owned by Google, there’s definitive power within. However, predicting what’s going to […]… Read Article
For many of us, our social media extends as far as Facebook and Twitter, and for the more adventurous among us, there is Pinterest and LinkedIn. These sites are usually where our online lives exist, perpetually updating statuses, pinning pictures and mindlessly tweeting random inanity. Now, this got me thinking, there must be more social […]… Read Article
MySpace, you remember that old relic right? We all had a groovy profile, and an even cooler background – our own place on the web. Long before the likes of Facebook, twitter and Pinterest were even thought of. As we are well aware, and as Tom quite thoroughly evaluated (flattery gets you nowhere, Chris), MySpace […]… Read Article
As a former link builder, I feel I’m okay to proclaim that traditional link building strategies are an aged tactic within SEO that no longer commands the power it once held. But why is this? Again, we come back to the two words that have haunted my dreams since 2006… social media. But more specifically, […]… Read Article