Firstly, huge congratulations go to Barack Obama for a second win in the US Election, made this blog writer feel a sense of happiness about our American brethren… However, how did Obama get there? With a super-storm disrupting the campaign trail and a large amount of public appearances from both parties, what was the tipping […]… Read Article
She’s been a contributor to my blogs beforehand, penning both the much-loved Cats blog and providing the Female Perspective of Pinterest, and now she’s graduated to having her own author account. Expect much nicer, positive posts from our Aurora, who delights in cute, twee and lovely things. Over to you, Aurora! -Tom As one of […]… Read Article
A predictive 'auto-complete' function, similar to that used by Google's search engine, is among a raft of changes which Twitter has announced to its search facility. This was just one of a series of changes which the microblogging site has introduced. Others include letting users search only tweets posted by people they follow, and search […]… Read Article
As top bosses' concern grows at the possible fallout from unguarded remarks by employees on a company's brand and reputation, a new report suggests that up to 60 per cent of firms will be keeping tabs on all their staff's work-related social media use by 2015. The finding came from technology research firm Gartner, which […]… Read Article
While many British retailers are benefiting greatly from upping their internet presence, and giving people more ways to buy online, they are missing a trick when it comes to capitalising on 'customer power'. A report by social commerce specialists nToklo suggests that half of the 101 biggest retailers ranked by online sales volumes do not […]… Read Article
Social media fans across the world found themselves lost last night after a bug took Twitter offline for a number of hours. According to a report by the Daily Telegraph, people took to other social networking sites to get their fix. One Facebook member wrote: “Be honest. Did you spend most of Twitter being down […]… Read Article
Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with […]… Read Article
A chart has been compiled of the UK's 10 most prolific brands on social media. The 'Social Brands 100' list was compiled by social media monitoring company Brandwatch, along with social branding agency Headstream. And the brand considered the most socially active in the UK is Innocent, the maker of fruit smoothie drinks. Also featuring […]… Read Article