Digital Shoreditch 2015: Celebrating Outstanding Creativity

Posted at by & filed under Advertising and Marketing, Copywriting, Internet, News, Publishing, Social Media, Twitter, YouTube.

A Blues soundtrack plays in a purple-lit room, while a cat wearing a moustache takes up residence in the screen in front of me – which can only mean one thing: it’s Digital Shoreditch. Men and women circulate Shoreditch Town Hall with their heads down, engrossed in their phones as they seek out the next… Read more »

The Importance of Storytelling: 3 Steps to Successful Content Marketing.

Posted at by & filed under Advertising and Marketing, Copywriting.

It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »