Interning at Lakestar McCann: Amelia Thomas talks films, self-confidence and going back to university

Posted at by & filed under Blog, Lakestar McCann News, PPC.

Amelia has been interning full-time at Lakestar McCann for just over a year now, she’s on a placement year at university and is looking forward to seeing what the fast-paced, exciting world of digital marketing has to offer her. Before Amelia heads back to uni for her final year (she can’t wait for the cap… Read more »

Adwords Upgraded URLs Update: What You Need To Know

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Paid Search Alert: the 1st July marked a deadline for all Adwords users to switch over to upgraded URLs. The updated format allows us to: Manage landing page and tracking information separately Make tracking changes at ad group level, campaign level or account wide Carry out these changes quickly and simply Most importantly though, when… Read more »

Lakestar McCann Reveals The Truth About Search In 2015

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  Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.

The Best Ways To Generate Traffic Without Google

Posted at by & filed under Advertising and Marketing, Blog, Copywriting, e-mail, Online Media Planning, Search, Searches, Social Media, Social News, YouTube.

In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

DigiHood: Digital Professionals Coming Together In The Manchester Neighbourhood

Posted at by & filed under Copywriting, Display Advertising, Events, PPC, Search, SEO, Social Media.

Yesterday saw the first DigiHood event take place, in the trendy neighbourhood of Manchester’s Northern Quarter – and it didn’t disappoint. The brainchild of our very own Chris Langan, he decided to create a meetup for like-minded digital marketing experts based in Manchester; in the hope of broadening their professional horizons as well as establishing… Read more »

Lakestar Media acquired by McCann Worldgroup

Posted at by & filed under Lakestar McCann News, Other News, Technology.

It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »