The Importance of Storytelling: 3 Steps to Successful Content Marketing.

Posted at by & filed under Advertising and Marketing, Copywriting.

It’s the latest buzz word that’s being thrown around by everyone from filmmakers to social media strategists; but what does it mean to be a ‘storyteller’? At best the term’s a bit vague, and at worst a bit pretentious.  So is there any value in storytelling? And if so, how can we capitalise on it?… Read more »