Google’s New Mobile Algorithm – One Week On

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As more and more people rely on their phones for online pursuits, it was inevitable that Google would soon release an updated algorithm that would be mobile focused. Cue ‘Mobilegeddon’. Or maybe not – because the new mobile algorithm hasn’t yet been as revolutionary as everyone first predicted. That could be due to a number… Read more »

The top 4 April Fools’ Day pranks in digital marketing

Posted at by & filed under Google, Internet.

Remember that time Google introduced Gmail Paper? How about when the BBC reported that Big Ben (sorry – Elizabeth Tower) was to have its clock hands removed and be replaced with a digital screen? If you believed either of these claims, then congratulations/commiserations – you just fell victim to April Fools’ Day. And this year… Read more »

Lakestar McCann Reveals The Truth About Search In 2015

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  Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.

Top 7 Animals That The Next Google Update Might Be Named After

Posted at by & filed under Copywriting, Google, Search.

What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »

How Google Works, According to Matt Cutts

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Ever wanted to know how Google’s ranking works? Well the YouTube channel for GoogleWebmasterHelp recently uploaded a video detailing the processes that Google uses to rank its search results… according to Matt Cutts, anyway. It should be noted that this video is actually around 8 months old, and there have been some major algorithmic updates… Read more »

Aggressive, over-optimised sites punished in Google algorithm update

Posted at by & filed under Google, Internet, Online, SEO.

It’s that time again – Google has rolled out another update designed to spot unnatural link profiles and black-hat tactics, and punish them accordingly, whether with lost rankings or the dreaded Google Webmaster Tools notice. In yet another panic, we’ve already seen frantic bloggers and forum posts declaring that ‘SEO is dead’ and the sky… Read more »