Interning at Lakestar McCann: Amelia Thomas talks films, self-confidence and going back to university

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Amelia has been interning full-time at Lakestar McCann for just over a year now, she’s on a placement year at university and is looking forward to seeing what the fast-paced, exciting world of digital marketing has to offer her. Before Amelia heads back to uni for her final year (she can’t wait for the cap… Read more »

Facebook for business: your questions answered

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Remember when Facebook was used solely for keeping in contact with friends and family across the world? When Mark Zuckerberg created ‘Thefacebook’ in 2004 (yes, that was its original name) we’re sure he didn’t expect it to be the phenomenon it is today. With 1.44 billion monthly active users and 936 million daily active users… Read more »

Adwords Upgraded URLs Update: What You Need To Know

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Paid Search Alert: the 1st July marked a deadline for all Adwords users to switch over to upgraded URLs. The updated format allows us to: Manage landing page and tracking information separately Make tracking changes at ad group level, campaign level or account wide Carry out these changes quickly and simply Most importantly though, when… Read more »

SAScon Day 1: The key lessons we learned

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This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

Lakestar McCann’s Top Five Friday Night Haunts

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It’s Friday; work’s out for the next two days so let’s kick start the weekend in the best way possible – by getting social in our favourite bars. We’re taking you on a whistle-stop tour of Manchester’s best bars. Sound good? Here’s where you’ll find us on a Friday night… 1. Wave Bar – Portland… Read more »