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Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality.

This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the worthy cause. In this post we’ll take a look at some of the best branded content and activity surrounding the day.

 

An illustrated tribute on Google’s homepage depicted women across a spectrum of high achieving roles. The celebratory logo showed a female astronaut, scientist, athlete, teacher, musician, chef and writer – all employments once reserved solely for men.

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The organisation also used YouTube as a platform for #DearMe, an initiative to inspire and empower young women. Participants, including Interior Secretary Sally Jewell, Editor-in-Chief of Marie Clare magazine Anne Fulenwider and the First Lady of New York City Chirlane McCray, uploaded videos sharing the heartfelt words of wisdom they would offer to their younger selves.

Always released the second in their #LikeAGirl series on Sunday.  The video sees young women fight, score, run and calculate brilliantly – or, like a girl – as the brand attempts to redefine what we mean when we use the phrase.

The feel-good campaign again targets young women, particularly teenagers, concentrating on building self-esteem and confidence.

Fama Francisco, Vice president of Global Always, comments on the company’s website, “The theme of this year’s International Women’s Day is ‘Make it Happen’ and that’s exactly what girls are doing by rewriting the meaning of #LikeAGirl… the Always #LikeAGirl video has generated a movement that has inspired so many… to change the meaning of the phrase #LikeAGirl into something amazing.”

Other organisations reminded us of the need for a global perspective on the issue of gender. The BBC had scheduled Leslee Udwin’s hard hitting documentary India’s Daughter to coincide with International Women’s Day. However the broadcaster brought the screening forward to Wednesday 4th March as the Indian government condemned and banned the documentary, prompting a spike in international interest in the film.

Cassian Harrison, Editor of BBC4, commented, “from our perspective, given the strong public interest (in the documentary) we feel it’s important it gets out.” The documentary follows the aftermath of the brutal attack on Jyoti Singh in 2012 and highlights the shocking reality still faced by many women today.

Oxfam also prompted us to think beyond our own shores when considering gender inequality. The ‘Get Together’ initiative encouraged women to hold their own fund raising events on Sunday, to collect money for others living in poverty around the world.

The act local, think global campaign calls for women to stand in solidarity internationally. How can one woman change the world? She can get started.

There was a lot of thought provoking content surrounding International Women’s Day. But don’t worry if you missed out on Sunday, you’re more than welcome to celebrate for the next 364 days too!

What were your favourite pieces of content from International Women’s Day? Did you join in with #InternationalWomensDay on social media? Share your thoughts in the comments section below…

Emma Coates

Emma is a Copywriter at Lakestar McCann. Having worked with a broad spectrum of clients she uses her experience in mediums including video, print and digital to produce creative content.

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