Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
Last viral post, I’ll do I, I swear. But crikey, what a year we’ve had – and what better way to sum it up than with my top 10 viral videos of 2012. This is not a definitive list and is simply based on what I’ve seen on the web in my own browsing experience […]… Read Article
It’s been a while since I’ve seen a company fall from public favour as quickly as Instagram recently have done. After being purchased by Facebook for a cool $1bn in September, it enjoyed a growth in traffic and success… then in December; it cut ties with Twitter as it wanted “its users to view their […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article
Popular culture is constantly changing – yesterday it was all about owning a copy of Fifty Shades, and now it’s all about dancing Gangnam Style,  and even that’s getting a bit old now. There’s constantly something new on the horizon that everyone’s set to talk about, and one of the biggest influences on pop culture […]… Read Article
Once again, I find myself talking about YouTube, and with good cause – it’s perhaps one of the biggest forms of social media outside of Facebook and Twitter and holds so many video gems that you can’t ignore it. And with it being owned by Google, there’s definitive power within. However, predicting what’s going to […]… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now […]… Read Article
Now that 10-6 are out of the way, let’s move onto the true marketing catastrophes. These upcoming viral marketing disasters didn’t just fail – they completely missed the mark, overlooked the real demographic and/or damaged the overall brand. Bear in mind, these were taken on by serious marketing companies and expected to drive traffic, sales and results. […]… Read Article