Posted by & filed under YouTube.

YouTube has been exploring the idea of introducing a subscription service which will allow users to skip ads – finally, I can hear you all saying, but it’s paid, so you’ll have to decide whether or not you use YouTube enough to justify paying the subscription fee, or whether you’re happy to continue watching the ads.

Following in the footsteps of companies such as Spotify, the video site, owned by Google is now planning to launch its own paid subscription service to give users the option of whether or not they want to skip ads when watching videos

Currently, users have two options, they can either skip the ad that plays before the video after five seconds, or they have to watch the full thing, which doesn’t often last too long but can be a bit of a nuisance if you just want to watch a thirty second video. Now YouTube wants to give frequent users the option to be able to skip them altogether to provide a much more enjoyable service without the hassle of watching ads.



Let’s be honest, when we’re listening to our favourite song or we want to watch a video that we’ve been dying to see all day because everyone is talking about it, the last thing that we want is to have to sit through an ad that lasts over a minute. Though I hate to admit it but some, and only some of them, are quite good, aren’t they?

YouTube hope that by introducing a paid ad subscription service they will be able to move on from their current ad based revenue to a more profitable system. No details of the plans have been released yet so we’re not sure when the subscription will be introduced or how much it will cost.

What do you think about a paid subscription service for YouTube, would you be happy to pay it or would you rather have to deal with the ads? Let us know in the comments below!



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Jess St. Pierre

I’m an SEO copywriter with a degree in journalism and experience in writing for both online and print.

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