Skoda harnesses Facebook 'Like' function to offer big discount on a new car

The Belgian arm of Czech Republic-based car-maker Skoda is making an unusual offer to social media users which will save one lucky buyer a substantial amount of cash on the cost of a new car.

For each visitor to a specially-created microsite and Facebook page for the car-maker

Steven Cox

The most experienced member of our copywriting team, Steven Cox spent many years as an offline journalist before joining Lakestar McCann. He has worked as a specialist correspondent for a market-leading transport magazine, a news journalist for major regional newspapers, a commercial features writer with the Manchester Evening News, and a freelance writer and sub-editor. He is now heavily involved in helping Lakestar McCann clients achieve wide coverage through keeping their news feeds updated, as well as in writing and updating on-site copy.