A handful of blue chip companies are the first to sign up for two new functions from LinkedIn which are expected to be of interest to marketers and advertisers.
Targeted Updates will let companies classify their followers using a range of variables, such as their business sector, level of seniority, job title, company size, and location, according to BusinessInsider.com.
LinkedIn's North American vice-president of advertising sales, Jonathan Lister, said that companies will then be able to filter who receives their messages depending on which criteria they meet.
Meanwhile, the company is also introducing Follower Statistics, an analytics service which will enable companies to gauge the effectiveness of updates they have posted.
A select number of companies has been chosen to trial these services, including Microsoft, Dell and AT&T, the article said. It quoted Lister as saying that as many as 70 per cent of LinkedIn users either already do or would follow companies on the site, and nearly all of these would continue to do so “indefinitely”.