Google unveils first assault on UK TV market

An interactive TV which lets users surf the internet, play games and watch video content streamed from the web on it is being launched by Google in the UK.

The fruits of a collaboration with Sony, it is the first time the Google TV service is being made available outside America.

Due to go on sale in mid-July, TVs manufactured by Sony which offer this extra capability are expected to cost about £200.

Running Google Android software, the TVs will let users access their Facebook and Twitter accounts at the same time as watching the television.

Users will also have access to a huge library of films, music videos and live show broadcasts through Google-owned YouTube.

Google's head of global TV distribution Suveer Kothari said: “We think there's going to be huge benefits from bringing the internet to TV.

“Google TV attempts to address the problem that there's not really a great experience to access the internet on your TV screen, which is a similar problem we saw in the smartphone market five years ago.”

A double-sided remote control unit with the usual buttons on one side, and a QWERTY keyboard on the other, will provide access to the TV content and allow full web browsing.

Steven Cox

The most experienced member of our copywriting team, Steven Cox spent many years as an offline journalist before joining Lakestar McCann. He has worked as a specialist correspondent for a market-leading transport magazine, a news journalist for major regional newspapers, a commercial features writer with the Manchester Evening News, and a freelance writer and sub-editor. He is now heavily involved in helping Lakestar McCann clients achieve wide coverage through keeping their news feeds updated, as well as in writing and updating on-site copy.

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