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Brief: Increase revenue generated by the PPC channel and deliver a specific ROI
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Brief: Increase the number of handset and tablet users hitting the mobile site
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Brief: Significantly grow highly targeted, organic traffic
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Brief: Increase visibility from specific keywords identified as opportunities
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Brief: Achieve rankings for competitive industry specific keywords
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Brief: Ensure that SEO traffic figures exceeded the volumes previously generated by paid search within 12 months
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Brief: Reduce the cost of selling a car via the online channel
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Brief: Increase the number of enquiries via the PPC channel
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